NDSS Academy

Business Administration

BBA · Semester 6

6 MonthsDuration 6Subjects 30Chapters OnlineTests & result
Enquire now Nearest centre Syllabus PDF

Your roadmap · आपका रोडमैप

  1. 1
    Admission & first meetingप्रवेश और पहली मुलाकात

    Enquire at your nearest NDSS centre, meet the teacher, fix the batch time and get your study material.

  2. 2
    Semester 6 — subject classesसेमेस्टर 6 — विषयवार कक्षाएँ

    Every theory subject of the term, unit by unit, with notes, numericals and doubt classes.

    Strategic ManagementBusiness Ethics and Corporate GovernanceAdvertising and Sales ManagementBanking and Insurance
  3. 3
    Labs, practicals & project workलैब, प्रैक्टिकल और प्रोजेक्ट

    Experiments / jobs / project work as in the syllabus, with practical file and viva preparation.

    Project ManagementFinal Research Project and Comprehensive Viva
  4. 4
    Unit tests & mid-termयूनिट टेस्ट और मिड-टर्म

    A test after every unit and a mid-term in the university / board pattern.

  5. 5
    Semester 6 mock testमॉक टेस्ट

    A full mock test of all subjects before the exam, with analysis.

  6. 6
    Semester 6 exam (university / board)सेमेस्टर / वार्षिक परीक्षा

    Previous papers, important questions and full revision.

  7. 7
    Online tests & resultऑनलाइन टेस्ट और रिज़ल्ट

    Take the tests online; your marks and result show in your student login and at the centre.

Syllabus · पाठ्यक्रम

6 subjects · 30 chapters · 150 topics

Strategic Management5 chapters · 6 Months Subject page →
01Unit 1: Introduction to Strategic Management 4 topics
  1. Concept of strategy and strategic management
  2. Levels of strategy: corporate, business, functional
  3. Strategic management process
  4. Vision, mission, goals and objectives
02Unit 2: Environmental and Internal Analysis 5 topics
  1. Environmental scanning and PESTLE
  2. Porter's five forces model
  3. SWOT analysis and ETOP
  4. Value chain analysis
  5. Core competence and competitive advantage
03Unit 3: Strategy Formulation 5 topics
  1. Corporate strategies: growth, stability, retrenchment, combination
  2. Integration, diversification, mergers and acquisitions
  3. Portfolio analysis: BCG and GE-McKinsey matrices
  4. Porter's generic strategies
  5. Ansoff's growth matrix
04Unit 4: Strategy Implementation 5 topics
  1. Structure follows strategy (Chandler)
  2. Resource allocation
  3. Leadership and culture in implementation
  4. McKinsey 7S framework
  5. Functional strategies
05Unit 5: Strategic Evaluation and Control 5 topics
  1. Strategic evaluation and control process
  2. Balanced scorecard
  3. Benchmarking
  4. Strategic audit
  5. Case studies of Indian companies
Business Ethics and Corporate Governance5 chapters · 6 Months Subject page →
01Unit 1: Introduction to Business Ethics 4 topics
  1. Ethics, morals and values
  2. Meaning and importance of business ethics
  3. Law and ethics
  4. Sources of ethics and Indian ethos in management
02Unit 2: Ethical Theories and Dilemmas 5 topics
  1. Utilitarianism (Bentham, Mill)
  2. Deontology (Kant)
  3. Virtue ethics and justice theory (Rawls)
  4. Gandhian trusteeship
  5. Ethical dilemmas and decision making
03Unit 3: Ethics in Functional Areas 4 topics
  1. Ethics in marketing and advertising (ASCI)
  2. Ethics in HRM
  3. Ethics in finance and insider trading
  4. Whistle-blowing and code of conduct
04Unit 4: Corporate Social Responsibility 5 topics
  1. Concept and models of CSR
  2. Carroll's CSR pyramid
  3. Section 135 and Schedule VII of the Companies Act 2013
  4. Stakeholder theory
  5. CSR examples from Indian companies
05Unit 5: Corporate Governance 5 topics
  1. Meaning and principles of corporate governance
  2. Cadbury Committee and Indian committees (Birla, Murthy, Kotak)
  3. SEBI (LODR) Regulations 2015
  4. Board, independent directors and audit committee
  5. Corporate failures: Satyam case
Project Management5 chapters · 6 Months Subject page →
01Unit 1: Introduction to Project Management 6 topics
  1. Concept and characteristics of a project
  2. Types of projects
  3. Project life cycle
  4. Project management process
  5. Role and qualities of a project manager
  6. Project identification and idea generation
02Unit 2: Project Formulation and Feasibility 6 topics
  1. Pre-feasibility study
  2. Market and demand analysis
  3. Technical feasibility
  4. Financial feasibility
  5. Economic and social cost-benefit analysis
  6. Detailed Project Report (DPR)
03Unit 3: Project Appraisal and Finance 5 topics
  1. Capital budgeting basics
  2. Payback period and ARR
  3. NPV, IRR and profitability index
  4. Sources and means of project finance
  5. Project risk analysis - sensitivity and scenario
04Unit 4: Network Analysis - PERT and CPM 6 topics
  1. Network diagram - activities, events, dummy
  2. Forward and backward pass
  3. Critical path and floats
  4. PERT three time estimates
  5. Probability of completion
  6. Crashing and time-cost trade-off
05Unit 5: Implementation, Control and Closure 6 topics
  1. Work breakdown structure and scheduling
  2. Resource allocation and levelling
  3. Monitoring and control
  4. Earned value analysis
  5. Project audit and closure
  6. Reasons for project failure
Advertising and Sales Management5 chapters · 6 Months Subject page →
01Unit 1: Introduction to Advertising 6 topics
  1. Meaning, features and role of advertising
  2. Objectives of advertising - DAGMAR approach
  3. Types of advertising
  4. AIDA model
  5. Advertising agencies and their functions
  6. Ethics and regulation - ASCI
02Unit 2: Advertising Budget, Message and Copy 5 topics
  1. Methods of setting the advertising budget
  2. Advertising appeals
  3. Creative strategy and USP
  4. Elements of advertising copy - headline, body, slogan, logo
  5. Layout and copy for print, TV and digital
03Unit 3: Media Planning and Effectiveness 5 topics
  1. Types of media - print, broadcast, outdoor, digital
  2. Media selection and scheduling
  3. Reach, frequency, GRP and CPM
  4. Pre-testing and post-testing
  5. Recall and recognition tests
04Unit 4: Sales Management and Personal Selling 5 topics
  1. Nature and objectives of sales management
  2. Sales organisation structures
  3. Personal selling process
  4. Qualities of a salesperson
  5. Sales forecasting methods
05Unit 5: Salesforce Management and Control 6 topics
  1. Recruitment and selection of salespeople
  2. Sales training
  3. Compensation plans - salary, commission, combination
  4. Motivation of salesforce
  5. Sales territories and quotas
  6. Sales control and performance evaluation
Banking and Insurance5 chapters · 6 Months Subject page →
01Unit 1: Indian Banking System 6 topics
  1. Meaning and types of banks
  2. Structure of Indian banking - scheduled, public, private, foreign, RRB, co-operative, small finance and payments banks
  3. Functions of commercial banks
  4. Credit creation
  5. Banking Regulation Act 1949
  6. Nationalisation and banking reforms
02Unit 2: Reserve Bank of India 5 topics
  1. Establishment and organisation of RBI
  2. Functions of RBI
  3. Monetary policy - CRR, SLR, repo, reverse repo, bank rate
  4. Open market operations
  5. RBI as banker's bank and lender of last resort
03Unit 3: Banking Operations 6 topics
  1. Banker-customer relationship
  2. Types of deposit accounts
  3. KYC norms
  4. Negotiable instruments - cheque, crossing, endorsement
  5. Loans and advances
  6. Non-performing assets (NPA)
04Unit 4: Digital Banking 5 topics
  1. Internet and mobile banking
  2. ATM, debit and credit cards
  3. NEFT, RTGS and IMPS
  4. UPI and NPCI
  5. Cyber security and banking frauds
05Unit 5: Principles of Insurance 5 topics
  1. Concept and need of insurance
  2. Life and general insurance
  3. Principles - utmost good faith, insurable interest, indemnity, contribution, subrogation, proximate cause
  4. IRDAI and its functions
  5. Insurance companies in India - LIC, GIC and private insurers
Final Research Project and Comprehensive Viva5 chapters · 6 Months Subject page →
01Milestone 1: Topic Selection 3 topics
  1. Choosing an area - marketing, finance, HR, operations, banking, IT
  2. Identifying a problem and title
  3. Discussion with the supervisor
02Milestone 2: Synopsis 5 topics
  1. Introduction and need of the study
  2. Objectives and hypotheses
  3. Brief literature review
  4. Research design, sample and tools
  5. Synopsis approval
03Milestone 3: Data Collection and Analysis 5 topics
  1. Questionnaire design and pilot test
  2. Sampling and data collection
  3. Tabulation and charts in Excel
  4. Percentage, mean, correlation and chi-square basics
  5. Interpretation of results
04Milestone 4: Dissertation Writing 4 topics
  1. Chapter plan - introduction, company/industry profile, review, methodology, analysis, findings
  2. Suggestions, limitations and conclusion
  3. Bibliography and annexures
  4. University formatting and binding
05Milestone 5: Presentation and Comprehensive Viva 3 topics
  1. Preparing a 10-minute presentation
  2. Defending the project
  3. Revision of core BBA subjects for the comprehensive viva

About this course

You will be able to

  • Complete Strategic Management syllabus with regular tests
  • Complete Business Ethics and Corporate Governance syllabus with regular tests
  • Complete Project Management syllabus with regular tests
  • Complete Advertising and Sales Management syllabus with regular tests
  • Complete Banking and Insurance syllabus with regular tests
  • Complete Final Research Project and Comprehensive Viva syllabus with regular tests

Who it is for

  • BBA students of Semester 6 in UP state universities and affiliated colleges (Lucknow University pattern)
  • Students preparing for MBA entrance and management trainee interviews

What you need

  • Principles of Management and Marketing Management (earlier semesters)
Online tests & result Practice and unit tests online; marks and result show in your student login and at the centre. Student login →

Questions

Which syllabus does the course follow?

The common UP state university BBA syllabus for Strategic Management (Semester 6, Lucknow University pattern). The centre follows the student's own university syllabus (Lucknow University, MGKVP, VBSPU, CSJMU or any other) where it differs.

How are classes conducted?

Unit-wise lectures with examples from Indian business, short notes, numerical practice where needed and MCQ tests.

Is case analysis taught?

Yes, short Indian company cases (Tata, Reliance, Infosys, Amul) are analysed because university papers often include a case.

Are previous year questions covered?

Yes, previous university questions are solved unit-wise before the semester examination.

Are case studies used?

Yes, Indian cases such as Satyam, Tata CSR and recent governance issues are discussed for case-based answers.

Which syllabus does this Project Management course follow?

It follows the common UP state university BBA syllabus (University of Lucknow pattern) for BBA Semester 6. If your own university's syllabus differs, the centre follows your university's syllabus and unit order.

Is this subject mostly theory or numericals?

Both. Units 3 and 4 have numericals on NPV, IRR, payback, CPM and PERT; the other units are theory.

Do I need any software?

No software is required for the exam. The trainer may show MS Project or Excel to explain network scheduling.

Download the syllabus (PDF)

Tell us who you are — your copy is made with your name, and our counsellor can help you choose the right course and centre.

Want to join right away? Enquire now — our centre will call you.