Your roadmap · आपका रोडमैप
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Admission & first meetingप्रवेश और पहली मुलाकातEnquire at your nearest NDSS centre, meet the teacher, fix the batch time and get your study material.
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Semester 3 — subject classesसेमेस्टर 3 — विषयवार कक्षाएँEvery theory subject of the term, unit by unit, with notes, numericals and doubt classes.
Marketing ManagementHuman Resource ManagementManagement AccountingCompany LawIndian Business EnvironmentComputer Applications in Management
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Unit tests & mid-termयूनिट टेस्ट और मिड-टर्मA test after every unit and a mid-term in the university / board pattern.
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Semester 3 mock testमॉक टेस्टA full mock test of all subjects before the exam, with analysis.
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Semester 3 exam (university / board)सेमेस्टर / वार्षिक परीक्षाPrevious papers, important questions and full revision.
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Online tests & resultऑनलाइन टेस्ट और रिज़ल्टTake the tests online; your marks and result show in your student login and at the centre.
Syllabus · पाठ्यक्रम
6 subjects · 29 chapters · 142 topics
Marketing Management5 chapters · 6 Months
Subject page →+
01Unit 1: Marketing Concepts and Environment
5 topics+
- Meaning and importance of marketing
- Production, product, selling, marketing and societal concepts
- Micro and macro marketing environment
- Marketing myopia
- Marketing in India: rural and urban
02Unit 2: Consumer Behaviour and STP
4 topics+
- Buying motives and buying decision process
- Bases of market segmentation
- Targeting strategies: undifferentiated, differentiated, concentrated
- Positioning and differentiation
03Unit 3: Product Decisions
5 topics+
- Product levels and classification
- Product life cycle
- New product development
- Branding, packaging and labelling
- BCG matrix and Ansoff matrix
04Unit 4: Pricing and Distribution
5 topics+
- Factors affecting price
- Pricing methods: cost-plus, competition-based, value-based
- Pricing strategies: skimming, penetration, psychological
- Channels of distribution and channel levels
- Retailing, wholesaling and logistics
05Unit 5: Promotion and Recent Trends
5 topics+
- Promotion mix: advertising, personal selling, sales promotion, PR
- Advertising media and budget
- Digital and social media marketing
- Green, rural and services marketing
- Customer relationship management
Human Resource Management5 chapters · 6 Months
Subject page →+
01Unit 1: Introduction, HR Planning and Job Analysis
5 topics+
- Meaning, scope and functions of HRM
- HRM vs personnel management
- Human resource planning: process and methods
- Job analysis, job description and job specification
- Job design: rotation, enlargement, enrichment
02Unit 2: Recruitment and Selection
5 topics+
- Internal and external sources of recruitment
- E-recruitment and campus recruitment
- Selection process and tests
- Interviews
- Placement and induction
03Unit 3: Training and Performance Appraisal
5 topics+
- Training need analysis
- On-the-job and off-the-job methods
- Evaluation of training (Kirkpatrick)
- Performance appraisal methods: rating scale, MBO, 360 degree
- Errors in appraisal
04Unit 4: Compensation
5 topics+
- Job evaluation methods
- Wage and salary administration
- Incentives and fringe benefits
- Statutory benefits: PF, ESI, bonus, gratuity
- Code on Wages 2019 (introduction)
05Unit 5: Employee Relations
5 topics+
- Grievance handling procedure
- Discipline and domestic enquiry
- Trade unions and collective bargaining
- Industrial disputes and their settlement
- Industrial Relations Code 2020 (introduction)
Management Accounting5 chapters · 6 Months
Subject page →+
01Unit 1: Introduction and Financial Statement Analysis
5 topics+
- Meaning, scope and tools of management accounting
- Management vs financial and cost accounting
- Comparative statements
- Common-size statements
- Trend analysis
02Unit 2: Ratio Analysis
5 topics+
- Liquidity ratios: current and quick
- Solvency ratios: debt-equity, interest coverage
- Activity ratios: inventory and debtors turnover
- Profitability ratios: gross profit, net profit, ROI
- Uses and limitations of ratios
03Unit 3: Fund Flow and Cash Flow Statements
4 topics+
- Concept of funds and fund flow (introduction)
- Cash flow statement as per AS-3 / Ind AS 7
- Operating, investing and financing activities
- Indirect method of cash from operations
04Unit 4: Budgetary Control
4 topics+
- Budget and budgetary control
- Functional budgets and cash budget
- Fixed and flexible budgets
- Zero-base and performance budgeting
05Unit 5: Marginal and Standard Costing
5 topics+
- Marginal costing and contribution
- P/V ratio, break-even point and margin of safety
- Decision making: make or buy, key factor
- Standard costing
- Material and labour variances
Company Law5 chapters · 6 Months
Subject page →+
01Unit 1: Nature and Kinds of Companies
5 topics+
- Meaning and characteristics of a company
- Separate legal entity and lifting of the corporate veil
- Private, public and one person companies
- Small company, Section 8 company, government company
- Holding and subsidiary companies
02Unit 2: Incorporation, Memorandum and Articles
5 topics+
- Promoters and incorporation (SPICe+)
- Memorandum of association and its clauses
- Doctrine of ultra vires
- Articles of association
- Constructive notice and indoor management
03Unit 3: Prospectus and Share Capital
6 topics+
- Prospectus, shelf and red herring prospectus
- Misstatement in prospectus
- Kinds of share capital
- Allotment, calls and forfeiture
- Sweat equity, bonus and rights issue, buy-back
- Debentures
04Unit 4: Directors and Key Managerial Personnel
5 topics+
- Board of directors: number and types
- Appointment and DIN
- Independent and woman directors
- Powers, duties and disqualification
- Key managerial personnel
05Unit 5: Meetings and Winding Up
5 topics+
- Board meetings
- Annual general meeting and extraordinary general meeting
- Quorum, proxy and voting
- Ordinary and special resolutions
- Winding up by the Tribunal and voluntary winding up (IBC 2016)
Indian Business Environment5 chapters · 6 Months
Subject page →+
01Unit 1: Concept of Business Environment
5 topics+
- Meaning and importance of business environment
- Internal and external environment
- Micro and macro environment
- PESTLE analysis
- SWOT analysis and environmental scanning
02Unit 2: Economic Environment
5 topics+
- Economic systems: capitalist, socialist and mixed
- Features of the Indian economy
- Five Year Plans and the Mahalanobis model
- NITI Aayog
- Public sector and MSMEs
03Unit 3: Economic Reforms
5 topics+
- 1991 crisis and New Economic Policy (LPG)
- Industrial policy and delicensing
- Privatisation and disinvestment
- FDI policy and FEMA 1999
- Competition Act 2002
04Unit 4: Political, Legal, Social and Technological Environment
5 topics+
- Political environment and government-business relations
- Legal environment and major business laws
- Social and cultural environment; demographic dividend
- Technological environment and Digital India
- Natural environment and sustainability
05Unit 5: Global Environment
5 topics+
- Globalisation: meaning and effects
- WTO: functions and agreements (TRIPS, TRIMS, AoA)
- Multinational corporations
- Foreign trade policy (introduction)
- Goods and Services Tax (GST)
Computer Applications in Management4 chapters · 6 Months
Subject page →+
01Lab 1: Advanced Excel and What-if Analysis
5 topics+
- IF, nested IF, COUNTIFS, SUMIFS
- VLOOKUP / XLOOKUP and INDEX-MATCH
- Pivot tables and pivot charts
- Goal Seek, Scenario Manager and Data Tables
- Simple sales dashboard
02Lab 2: Excel for Finance
4 topics+
- PMT for EMI and loan schedule
- FV and PV
- NPV and IRR for project appraisal
- Depreciation functions SLN and DB
03Lab 3: Database Management
5 topics+
- Database concepts and MS Access
- Tables, fields, data types and primary key
- Relationships between tables
- Queries, forms and reports
- Basic SQL: SELECT, WHERE, ORDER BY
04Lab 4: Accounting with Tally Prime
5 topics+
- Company creation and features (F11)
- Groups and ledgers
- Accounting vouchers: contra, payment, receipt, journal, sales, purchase
- GST setup and GST invoices
- Trial balance, profit and loss account and balance sheet reports
About this course
You will be able to
- Complete Marketing Management syllabus with regular tests
- Complete Human Resource Management syllabus with regular tests
- Complete Management Accounting syllabus with regular tests
- Complete Company Law syllabus with regular tests
- Complete Indian Business Environment syllabus with regular tests
- Complete Computer Applications in Management syllabus with regular tests
Who it is for
- BBA students of Semester 3 in UP state universities and affiliated colleges (Lucknow University pattern)
- Students planning a career in sales, marketing or advertising
What you need
- Principles of Management and Business Economics (Semesters 1-2)
Online tests & result
Practice and unit tests online; marks and result show in your student login and at the centre.
Student login →
Questions
Which syllabus does the course follow?
The common UP state university BBA syllabus for Marketing Management (Semester 3, Lucknow University pattern). The centre follows the student's own university syllabus (Lucknow University, MGKVP, VBSPU, CSJMU or any other) where it differs.
How are classes conducted?
Unit-wise lectures with examples from Indian business, short notes, numerical practice where needed and MCQ tests.
Do you use Indian brand examples?
Yes, every concept is explained with Indian brands such as Amul, Tata, Patanjali, Maruti and HUL.
Are previous year questions covered?
Yes, previous university questions are solved unit-wise before the semester examination.
Are the new labour codes covered?
Yes, the four labour codes are introduced along with the older Acts that most university syllabi still mention.
Is it mostly numerical?
Yes, about three-quarters of the paper is numerical; formats and step-wise solutions are practised for each topic.
Which Act is taught?
The Companies Act 2013 with recent amendments; older 1956 Act references are explained only where the syllabus needs them.
Are current events included?
Yes, recent policy changes, budget highlights and government schemes are added to class notes.
