Strategic Management (BBA)

Vision, mission, environmental scanning, SWOT, strategy formulation, implementation and evaluation.

6 MonthsDuration 5Chapters24Topics

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Syllabus · पाठ्यक्रम

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01Unit 1: Introduction to Strategic Management 4 topics

Concept of strategy and strategic management
Levels of strategy: corporate, business, functional
Strategic management process
Vision, mission, goals and objectives

02Unit 2: Environmental and Internal Analysis 5 topics

Environmental scanning and PESTLE
Porter's five forces model
SWOT analysis and ETOP
Value chain analysis
Core competence and competitive advantage

03Unit 3: Strategy Formulation 5 topics

Corporate strategies: growth, stability, retrenchment, combination
Integration, diversification, mergers and acquisitions
Portfolio analysis: BCG and GE-McKinsey matrices
Porter's generic strategies
Ansoff's growth matrix

04Unit 4: Strategy Implementation 5 topics

Structure follows strategy (Chandler)
Resource allocation
Leadership and culture in implementation
McKinsey 7S framework
Functional strategies

05Unit 5: Strategic Evaluation and Control 5 topics

Strategic evaluation and control process
Balanced scorecard
Benchmarking
Strategic audit
Case studies of Indian companies

About

You will be able to

Explain the strategic management process and the role of vision, mission and objectives
Analyse the external and internal environment using PESTLE, Porter's five forces, SWOT and value chain
Formulate corporate and business-level strategies using Ansoff, BCG and GE-McKinsey tools
Explain strategy implementation through structure, leadership, culture and the 7S framework
Evaluate and control strategy using the balanced scorecard and benchmarking

Who it is for

BBA students of Semester 6 in UP state universities and affiliated colleges (Lucknow University pattern)
Students preparing for MBA entrance and management trainee interviews

What you need

Principles of Management and Marketing Management (earlier semesters)

Questions

Which syllabus does the course follow?

The common UP state university BBA syllabus for Strategic Management (Semester 6, Lucknow University pattern). The centre follows the student's own university syllabus (Lucknow University, MGKVP, VBSPU, CSJMU or any other) where it differs.

How are classes conducted?

Unit-wise lectures with examples from Indian business, short notes, numerical practice where needed and MCQ tests.

Is case analysis taught?

Yes, short Indian company cases (Tata, Reliance, Infosys, Amul) are analysed because university papers often include a case.

Are previous year questions covered?

Yes, previous university questions are solved unit-wise before the semester examination.