Your roadmap · आपका रोडमैप
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Admission & first meetingप्रवेश और पहली मुलाकातEnquire at your nearest NDSS centre, meet the teacher, fix the batch time and get your study material.
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Part 1 of the syllabusपाठ्यक्रम भाग 1Unit-wise coaching with notes and doubt classes.
Unit 1: Introduction to Strategic ManagementUnit 2: Environmental and Internal AnalysisUnit 3: Strategy Formulation
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Part 2 of the syllabusपाठ्यक्रम भाग 2Unit-wise coaching with notes and doubt classes.
Unit 4: Strategy ImplementationUnit 5: Strategic Evaluation and Control
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Unit tests & assignmentsयूनिट टेस्टRegular tests in the university / board pattern.
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Semester 6 exam (university / board)विश्वविद्यालय / बोर्ड परीक्षाPrevious papers and full revision before the exam.
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Online tests & resultऑनलाइन टेस्ट और रिज़ल्टTake the tests online; your marks and result show in your student login and at the centre.
Syllabus · पाठ्यक्रम
1 subject · 5 chapters · 24 topics
01Unit 1: Introduction to Strategic Management
4 topics+
- Concept of strategy and strategic management
- Levels of strategy: corporate, business, functional
- Strategic management process
- Vision, mission, goals and objectives
02Unit 2: Environmental and Internal Analysis
5 topics+
- Environmental scanning and PESTLE
- Porter's five forces model
- SWOT analysis and ETOP
- Value chain analysis
- Core competence and competitive advantage
03Unit 3: Strategy Formulation
5 topics+
- Corporate strategies: growth, stability, retrenchment, combination
- Integration, diversification, mergers and acquisitions
- Portfolio analysis: BCG and GE-McKinsey matrices
- Porter's generic strategies
- Ansoff's growth matrix
04Unit 4: Strategy Implementation
5 topics+
- Structure follows strategy (Chandler)
- Resource allocation
- Leadership and culture in implementation
- McKinsey 7S framework
- Functional strategies
05Unit 5: Strategic Evaluation and Control
5 topics+
- Strategic evaluation and control process
- Balanced scorecard
- Benchmarking
- Strategic audit
- Case studies of Indian companies
About this course
You will be able to
- Explain the strategic management process and the role of vision, mission and objectives
- Analyse the external and internal environment using PESTLE, Porter's five forces, SWOT and value chain
- Formulate corporate and business-level strategies using Ansoff, BCG and GE-McKinsey tools
- Explain strategy implementation through structure, leadership, culture and the 7S framework
- Evaluate and control strategy using the balanced scorecard and benchmarking
Who it is for
- BBA students of Semester 6 in UP state universities and affiliated colleges (Lucknow University pattern)
- Students preparing for MBA entrance and management trainee interviews
What you need
- Principles of Management and Marketing Management (earlier semesters)
Online tests & result
Practice and unit tests online; marks and result show in your student login and at the centre.
Student login →
Questions
Which syllabus does the course follow?
The common UP state university BBA syllabus for Strategic Management (Semester 6, Lucknow University pattern). The centre follows the student's own university syllabus (Lucknow University, MGKVP, VBSPU, CSJMU or any other) where it differs.
How are classes conducted?
Unit-wise lectures with examples from Indian business, short notes, numerical practice where needed and MCQ tests.
Is case analysis taught?
Yes, short Indian company cases (Tata, Reliance, Infosys, Amul) are analysed because university papers often include a case.
Are previous year questions covered?
Yes, previous university questions are solved unit-wise before the semester examination.
