Your roadmap · आपका रोडमैप
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Admission & first meetingप्रवेश और पहली मुलाकातEnquire at your nearest NDSS centre, meet the teacher, fix the batch time and get your study material.
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Semester 5 — subject classesसेमेस्टर 5 — विषयवार कक्षाएँEvery theory subject of the term, unit by unit, with notes, numericals and doubt classes.
Entrepreneurship DevelopmentInternational BusinessConsumer BehaviourFinancial Markets and ServicesE-Commerce
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Labs, practicals & project workलैब, प्रैक्टिकल और प्रोजेक्टExperiments / jobs / project work as in the syllabus, with practical file and viva preparation.
Summer Training Report
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Unit tests & mid-termयूनिट टेस्ट और मिड-टर्मA test after every unit and a mid-term in the university / board pattern.
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Semester 5 mock testमॉक टेस्टA full mock test of all subjects before the exam, with analysis.
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Semester 5 exam (university / board)सेमेस्टर / वार्षिक परीक्षाPrevious papers, important questions and full revision.
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Online tests & resultऑनलाइन टेस्ट और रिज़ल्टTake the tests online; your marks and result show in your student login and at the centre.
Syllabus · पाठ्यक्रम
6 subjects · 30 chapters · 139 topics
Entrepreneurship Development5 chapters · 6 Months
Subject page →+
01Unit 1: Concept of Entrepreneurship
5 topics+
- Entrepreneur, entrepreneurship and enterprise
- Traits and functions of an entrepreneur
- Types of entrepreneurs (Danhof classification)
- Intrapreneurship
- Theories: Schumpeter, McClelland
02Unit 2: Entrepreneurship Development
5 topics+
- Entrepreneurial environment in India
- Entrepreneurship development programmes (EDP)
- Role of EDII and other institutions
- Women and social entrepreneurship
- Problems of entrepreneurs
03Unit 3: Opportunity and Business Plan
4 topics+
- Idea generation and opportunity identification
- Feasibility study: market, technical, financial
- Business plan: contents and format
- Project report preparation
04Unit 4: Project Appraisal and Finance
4 topics+
- Project appraisal: market, technical, financial, economic
- Break-even analysis and DSCR
- Sources of finance: bank loans, angel investors, venture capital
- Crowdfunding and bootstrapping
05Unit 5: MSME and Institutional Support
5 topics+
- MSMED Act 2006 and classification of MSMEs
- Udyam registration
- Startup India and Stand-Up India
- MUDRA, PMEGP and credit guarantee schemes
- SIDBI, NSIC, DIC and incubation centres
International Business5 chapters · 6 Months
Subject page →+
01Unit 1: Introduction and Modes of Entry
4 topics+
- Meaning, nature and scope of international business
- Domestic vs international business
- Modes of entry: exporting, licensing, franchising, joint venture, FDI, wholly owned subsidiary
- Multinational corporations: merits and demerits
02Unit 2: Theories of International Trade
5 topics+
- Mercantilism
- Absolute advantage (Adam Smith)
- Comparative advantage (David Ricardo)
- Heckscher-Ohlin factor endowment theory
- Product life cycle theory and Porter's diamond
03Unit 3: Foreign Exchange and Balance of Payments
5 topics+
- Foreign exchange market and participants
- Fixed and floating exchange rates
- Appreciation and depreciation
- Balance of payments: current and capital account
- Convertibility of the rupee
04Unit 4: International Institutions
4 topics+
- GATT and WTO
- IMF and World Bank
- Regional blocs: EU, ASEAN, SAARC, BRICS
- UNCTAD
05Unit 5: Export-Import Procedures
5 topics+
- Foreign trade policy and DGFT
- IEC and export procedure
- Documents: invoice, bill of lading, letter of credit
- Incoterms: EXW, FOB, CIF, DDP
- EXIM Bank, ECGC and export promotion councils
Consumer Behaviour5 chapters · 6 Months
Subject page →+
01Unit 1: Introduction to Consumer Behaviour
5 topics+
- Meaning, nature and scope
- Consumer and customer
- Importance for marketing strategy
- Consumer research process
- Consumer behaviour in India: rural and urban
02Unit 2: Individual Determinants
5 topics+
- Motivation and needs
- Perception and Weber's law
- Learning theories
- Personality and self-concept
- Attitudes: ABC model and Fishbein model
03Unit 3: Group and Cultural Influences
5 topics+
- Reference groups and opinion leaders
- Family and family life cycle
- Social class
- Culture and sub-culture
- Cross-cultural consumer behaviour
04Unit 4: Consumer Decision Process
5 topics+
- Problem recognition and information search
- Evaluation of alternatives
- Purchase decision
- Post-purchase behaviour and cognitive dissonance
- Types of buying behaviour (Assael)
05Unit 5: Models and Diffusion of Innovation
5 topics+
- Black box (stimulus-response) model
- Nicosia model
- Howard-Sheth model
- Engel-Kollat-Blackwell model
- Diffusion of innovations and adopter categories (Rogers)
Financial Markets and Services5 chapters · 6 Months
Subject page →+
01Unit 1: Financial System and Money Market
4 topics+
- Components of the Indian financial system
- Financial institutions and intermediaries
- Money market: call money, treasury bills, commercial paper, certificates of deposit
- Role of RBI in the money market
02Unit 2: Capital Market
5 topics+
- Primary market: IPO, FPO, rights issue, book building
- Secondary market: stock exchanges (BSE, NSE)
- Stock indices: Sensex and Nifty
- Trading, clearing and settlement (T+1)
- Depositories: NSDL and CDSL
03Unit 3: SEBI and Investor Protection
4 topics+
- SEBI: establishment, objectives and powers
- Regulation of intermediaries
- Insider trading
- Investor grievance redressal (SCORES)
04Unit 4: Mutual Funds
5 topics+
- Concept and structure of mutual funds
- Types of schemes: open-ended, close-ended, equity, debt, index, ETF
- NAV, entry and exit load
- SIP and investor services
- AMFI and SEBI regulations
05Unit 5: Financial Services
5 topics+
- Leasing and hire purchase
- Factoring and forfaiting
- Venture capital
- Credit rating agencies
- Merchant banking and insurance services
E-Commerce5 chapters · 6 Months
Subject page →+
01Unit 1: Introduction to E-Commerce
5 topics+
- Meaning, scope and history of e-commerce
- E-commerce vs e-business
- M-commerce and social commerce
- Benefits and limitations
- Growth of e-commerce in India
02Unit 2: Business and Revenue Models
4 topics+
- B2B, B2C, C2C, C2B, B2G and D2C models
- Marketplace vs inventory model and FDI rules
- Revenue models: commission, subscription, advertising, freemium
- Online retail logistics and returns
03Unit 3: Electronic Payment Systems
5 topics+
- Debit and credit cards, net banking and wallets
- UPI and NPCI
- NEFT, RTGS and IMPS
- Payment gateways and cash on delivery
- Risks in e-payment
04Unit 4: Digital Marketing
5 topics+
- Website and online store basics
- Search engine optimisation and SEM / PPC
- Social media and influencer marketing
- Email and affiliate marketing
- Web analytics: traffic and conversion rate
05Unit 5: Security and Legal Issues
5 topics+
- Security threats: phishing, malware, hacking
- Encryption, SSL / TLS and digital signatures
- Information Technology Act 2000
- Consumer Protection (E-Commerce) Rules 2020 and DPDP Act 2023
- ONDC and the future of e-commerce
Summer Training Report5 chapters · 6 Months
Subject page →+
01Milestone 1: Choosing the Organisation and Topic
4 topics+
- Selecting a company, bank, NGO or MSME in the chosen area (marketing, finance, HR, operations)
- Application and training letter from the college
- Discussion with the faculty guide
- Selecting a project topic
02Milestone 2: Training Period
5 topics+
- Joining and induction
- Maintaining a daily work diary
- Study of departments and processes
- Weekly progress note to the faculty guide
- Training completion certificate
03Milestone 3: Project Work and Data Collection
4 topics+
- Objectives and scope of the project
- Questionnaire or data sheet design
- Collecting primary and secondary data
- Tabulation, charts and simple analysis in Excel
04Milestone 4: Report Writing
5 topics+
- Report format: certificate, declaration, acknowledgement, contents
- Company profile chapter
- Research methodology and data analysis
- Findings, suggestions, limitations and conclusion
- Bibliography and annexures
05Milestone 5: Presentation and Viva
3 topics+
- Preparing 10-12 presentation slides
- Mock presentation
- Final viva-voce before the examiners
About this course
You will be able to
- Complete Entrepreneurship Development syllabus with regular tests
- Complete International Business syllabus with regular tests
- Complete Consumer Behaviour syllabus with regular tests
- Complete Financial Markets and Services syllabus with regular tests
- Complete E-Commerce syllabus with regular tests
- Complete Summer Training Report syllabus with regular tests
Who it is for
- BBA students of Semester 5 in UP state universities and affiliated colleges (Lucknow University pattern)
- Students who want to start their own business or family enterprise
What you need
- Principles of Management and Financial Management (earlier semesters)
Online tests & result
Practice and unit tests online; marks and result show in your student login and at the centre.
Student login →
Questions
Which syllabus does the course follow?
The common UP state university BBA syllabus for Entrepreneurship Development (Semester 5, Lucknow University pattern). The centre follows the student's own university syllabus (Lucknow University, MGKVP, VBSPU, CSJMU or any other) where it differs.
How are classes conducted?
Unit-wise lectures with examples from Indian business, short notes, numerical practice where needed and MCQ tests.
Do we prepare a business plan?
Yes, each student prepares a short business plan for a local business idea as class practice.
Are previous year questions covered?
Yes, previous university questions are solved unit-wise before the semester examination.
Are export documents shown?
Yes, sample invoices, bills of lading and letters of credit are explained so students understand real practice.
Are real examples used?
Yes, Indian advertising and buying examples are analysed in every unit.
Will I learn to invest?
The course explains how markets and mutual funds work; it is educational and does not give stock tips or investment advice.
Do we build an online store?
A simple demonstration store and social media page are shown in class so students see the concepts in practice.
