E-Commerce (BBA)

E-business models, online payments, digital marketing, security and legal issues of e-commerce.

6 MonthsDuration 5Chapters24Topics

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Syllabus · पाठ्यक्रम

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01Unit 1: Introduction to E-Commerce 5 topics

Meaning, scope and history of e-commerce
E-commerce vs e-business
M-commerce and social commerce
Benefits and limitations
Growth of e-commerce in India

02Unit 2: Business and Revenue Models 4 topics

B2B, B2C, C2C, C2B, B2G and D2C models
Marketplace vs inventory model and FDI rules
Revenue models: commission, subscription, advertising, freemium
Online retail logistics and returns

03Unit 3: Electronic Payment Systems 5 topics

Debit and credit cards, net banking and wallets
UPI and NPCI
NEFT, RTGS and IMPS
Payment gateways and cash on delivery
Risks in e-payment

04Unit 4: Digital Marketing 5 topics

Website and online store basics
Search engine optimisation and SEM / PPC
Social media and influencer marketing
Email and affiliate marketing
Web analytics: traffic and conversion rate

05Unit 5: Security and Legal Issues 5 topics

Security threats: phishing, malware, hacking
Encryption, SSL / TLS and digital signatures
Information Technology Act 2000
Consumer Protection (E-Commerce) Rules 2020 and DPDP Act 2023
ONDC and the future of e-commerce

About

You will be able to

Explain the concepts, growth and benefits of e-commerce and e-business
Compare e-commerce business models and revenue models with Indian examples
Describe electronic payment systems including UPI, NEFT, RTGS and payment gateways
Plan basic digital marketing using SEO, SEM, social media and email and measure results
Explain e-commerce security, the IT Act 2000, consumer e-commerce rules and data protection

Who it is for

BBA students of Semester 5 in UP state universities and affiliated colleges (Lucknow University pattern)
Students who want to start an online business or work in digital marketing

What you need

Computer Fundamentals and Marketing Management (earlier semesters)

Questions

Which syllabus does the course follow?

The common UP state university BBA syllabus for E-Commerce (Semester 5, Lucknow University pattern). The centre follows the student's own university syllabus (Lucknow University, MGKVP, VBSPU, CSJMU or any other) where it differs.

How are classes conducted?

Unit-wise lectures with examples from Indian business, short notes, numerical practice where needed and MCQ tests.

Do we build an online store?

A simple demonstration store and social media page are shown in class so students see the concepts in practice.

Are previous year questions covered?

Yes, previous university questions are solved unit-wise before the semester examination.