E-Commerce (BBA)

E-business models, online payments, digital marketing, security and legal issues of e-commerce.

6 महीनेअवधि 5Chapters24टॉपिक

अभी पूछताछ करें

सिलेबस · पाठ्यक्रम

Download PDF

01Unit 1: Introduction to E-Commerce 5 टॉपिक

Meaning, scope and history of e-commerce
E-commerce vs e-business
M-commerce and social commerce
Benefits and limitations
Growth of e-commerce in India

02Unit 2: Business and Revenue Models 4 टॉपिक

B2B, B2C, C2C, C2B, B2G and D2C models
Marketplace vs inventory model and FDI rules
Revenue models: commission, subscription, advertising, freemium
Online retail logistics and returns

03Unit 3: Electronic Payment Systems 5 टॉपिक

Debit and credit cards, net banking and wallets
UPI and NPCI
NEFT, RTGS and IMPS
Payment gateways and cash on delivery
Risks in e-payment

04Unit 4: Digital Marketing 5 टॉपिक

Website and online store basics
Search engine optimisation and SEM / PPC
Social media and influencer marketing
Email and affiliate marketing
Web analytics: traffic and conversion rate

05Unit 5: Security and Legal Issues 5 टॉपिक

Security threats: phishing, malware, hacking
Encryption, SSL / TLS and digital signatures
Information Technology Act 2000
Consumer Protection (E-Commerce) Rules 2020 and DPDP Act 2023
ONDC and the future of e-commerce

परिचय

आप यह कर पाएँगे

Explain the concepts, growth and benefits of e-commerce and e-business
Compare e-commerce business models and revenue models with Indian examples
Describe electronic payment systems including UPI, NEFT, RTGS and payment gateways
Plan basic digital marketing using SEO, SEM, social media and email and measure results
Explain e-commerce security, the IT Act 2000, consumer e-commerce rules and data protection

यह किसके लिए है

BBA students of Semester 5 in UP state universities and affiliated colleges (Lucknow University pattern)
Students who want to start an online business or work in digital marketing

आपको क्या चाहिए

Computer Fundamentals and Marketing Management (earlier semesters)

सवाल

Which syllabus does the course follow?

The common UP state university BBA syllabus for E-Commerce (Semester 5, Lucknow University pattern). The centre follows the student's own university syllabus (Lucknow University, MGKVP, VBSPU, CSJMU or any other) where it differs.

How are classes conducted?

Unit-wise lectures with examples from Indian business, short notes, numerical practice where needed and MCQ tests.

Do we build an online store?

A simple demonstration store and social media page are shown in class so students see the concepts in practice.

Are previous year questions covered?

Yes, previous university questions are solved unit-wise before the semester examination.