Your roadmap · आपका रोडमैप
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Admission & first meetingप्रवेश और पहली मुलाकातEnquire at your nearest NDSS centre, meet the teacher, fix the batch time and get your study material.
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Part 1 of the syllabusपाठ्यक्रम भाग 1Unit-wise coaching with notes and doubt classes.
Unit 1: Introduction to E-CommerceUnit 2: Business and Revenue ModelsUnit 3: Electronic Payment Systems
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Part 2 of the syllabusपाठ्यक्रम भाग 2Unit-wise coaching with notes and doubt classes.
Unit 4: Digital MarketingUnit 5: Security and Legal Issues
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Unit tests & assignmentsयूनिट टेस्टRegular tests in the university / board pattern.
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Semester 5 exam (university / board)विश्वविद्यालय / बोर्ड परीक्षाPrevious papers and full revision before the exam.
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Online tests & resultऑनलाइन टेस्ट और रिज़ल्टTake the tests online; your marks and result show in your student login and at the centre.
सिलेबस · पाठ्यक्रम
1 subject · 5 chapters · 24 topics
01Unit 1: Introduction to E-Commerce
5 टॉपिक+
- Meaning, scope and history of e-commerce
- E-commerce vs e-business
- M-commerce and social commerce
- Benefits and limitations
- Growth of e-commerce in India
02Unit 2: Business and Revenue Models
4 टॉपिक+
- B2B, B2C, C2C, C2B, B2G and D2C models
- Marketplace vs inventory model and FDI rules
- Revenue models: commission, subscription, advertising, freemium
- Online retail logistics and returns
03Unit 3: Electronic Payment Systems
5 टॉपिक+
- Debit and credit cards, net banking and wallets
- UPI and NPCI
- NEFT, RTGS and IMPS
- Payment gateways and cash on delivery
- Risks in e-payment
04Unit 4: Digital Marketing
5 टॉपिक+
- Website and online store basics
- Search engine optimisation and SEM / PPC
- Social media and influencer marketing
- Email and affiliate marketing
- Web analytics: traffic and conversion rate
05Unit 5: Security and Legal Issues
5 टॉपिक+
- Security threats: phishing, malware, hacking
- Encryption, SSL / TLS and digital signatures
- Information Technology Act 2000
- Consumer Protection (E-Commerce) Rules 2020 and DPDP Act 2023
- ONDC and the future of e-commerce
About this course
आप यह कर पाएँगे
- Explain the concepts, growth and benefits of e-commerce and e-business
- Compare e-commerce business models and revenue models with Indian examples
- Describe electronic payment systems including UPI, NEFT, RTGS and payment gateways
- Plan basic digital marketing using SEO, SEM, social media and email and measure results
- Explain e-commerce security, the IT Act 2000, consumer e-commerce rules and data protection
यह किसके लिए है
- BBA students of Semester 5 in UP state universities and affiliated colleges (Lucknow University pattern)
- Students who want to start an online business or work in digital marketing
आपको क्या चाहिए
- Computer Fundamentals and Marketing Management (earlier semesters)
Online tests & result
Practice and unit tests online; marks and result show in your student login and at the centre.
Student login →
सवाल
Which syllabus does the course follow?
The common UP state university BBA syllabus for E-Commerce (Semester 5, Lucknow University pattern). The centre follows the student's own university syllabus (Lucknow University, MGKVP, VBSPU, CSJMU or any other) where it differs.
How are classes conducted?
Unit-wise lectures with examples from Indian business, short notes, numerical practice where needed and MCQ tests.
Do we build an online store?
A simple demonstration store and social media page are shown in class so students see the concepts in practice.
Are previous year questions covered?
Yes, previous university questions are solved unit-wise before the semester examination.
