Your roadmap · आपका रोडमैप
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Admission & first meetingप्रवेश और पहली मुलाकातEnquire at your nearest NDSS centre, meet the teacher, fix the batch time and get your study material.
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Part 1 of the syllabusपाठ्यक्रम भाग 1Unit-wise coaching with notes and doubt classes.
Unit 1: Introduction to Business EconomicsUnit 2: Demand and ElasticityUnit 3: Consumer Behaviour
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Part 2 of the syllabusपाठ्यक्रम भाग 2Unit-wise coaching with notes and doubt classes.
Unit 4: Production and CostUnit 5: Market Structures
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Unit tests & assignmentsयूनिट टेस्टRegular tests in the university / board pattern.
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Semester 1 exam (university / board)विश्वविद्यालय / बोर्ड परीक्षाPrevious papers and full revision before the exam.
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Online tests & resultऑनलाइन टेस्ट और रिज़ल्टTake the tests online; your marks and result show in your student login and at the centre.
सिलेबस · पाठ्यक्रम
1 subject · 5 chapters · 26 topics
01Unit 1: Introduction to Business Economics
4 टॉपिक+
- Meaning, nature and scope of business economics
- Micro and macro economics
- Basic economic problems and opportunity cost
- Role of a managerial economist
02Unit 2: Demand and Elasticity
6 टॉपिक+
- Law of demand and its exceptions
- Determinants of demand
- Supply and market equilibrium
- Price, income and cross elasticity of demand
- Measurement of elasticity
- Demand forecasting (introduction)
03Unit 3: Consumer Behaviour
5 टॉपिक+
- Cardinal utility: law of diminishing marginal utility
- Law of equi-marginal utility
- Ordinal approach: indifference curves and MRS
- Budget line and consumer equilibrium
- Consumer surplus
04Unit 4: Production and Cost
6 टॉपिक+
- Production function
- Law of variable proportions
- Returns to scale
- Economies and diseconomies of scale
- Short-run cost curves: TC, TFC, TVC, AC, MC
- Long-run average cost curve
05Unit 5: Market Structures
5 टॉपिक+
- Revenue concepts: TR, AR, MR
- Perfect competition: price and output
- Monopoly and price discrimination
- Monopolistic competition
- Oligopoly and kinked demand curve
About this course
आप यह कर पाएँगे
- Explain the nature and scope of business (managerial) economics and its use in decisions
- Analyse demand and supply and calculate price, income and cross elasticity
- Explain consumer behaviour using utility and indifference curve analysis
- Describe production functions, returns to scale and cost curves
- Explain price and output determination under perfect competition, monopoly, monopolistic competition and oligopoly
यह किसके लिए है
- BBA students of Semester 1 in UP state universities and affiliated colleges (Lucknow University pattern)
- Students with no previous economics background (explained from basics)
आपको क्या चाहिए
- 10+2 in any stream
- Basic arithmetic and graph reading
Online tests & result
Practice and unit tests online; marks and result show in your student login and at the centre.
Student login →
सवाल
Which syllabus does the course follow?
The common UP state university BBA syllabus for Business Economics (Semester 1, Lucknow University pattern). The centre follows the student's own university syllabus (Lucknow University, MGKVP, VBSPU, CSJMU or any other) where it differs.
How are classes conducted?
Unit-wise lectures with examples from Indian business, short notes, numerical practice where needed and MCQ tests.
Are numericals asked?
Yes, elasticity, cost and revenue numericals are common and are practised in every unit.
Are previous year questions covered?
Yes, previous university questions are solved unit-wise before the semester examination.
