Your roadmap · आपका रोडमैप
- 1
Admission & first meetingप्रवेश और पहली मुलाकातEnquire at your nearest NDSS centre, meet the teacher, fix the batch time and get your study material.
- 2
Semester 1 — subject classesसेमेस्टर 1 — विषयवार कक्षाएँEvery theory subject of the term, unit by unit, with notes, numericals and doubt classes.
Management Concepts & ApplicationsManagerial EconomicsAccounting for ManagersBusiness Statistics & Analytics for Decision MakingMarketing ManagementBusiness CommunicationComputer Applications for Management
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Unit tests & mid-termयूनिट टेस्ट और मिड-टर्मA test after every unit and a mid-term in the university / board pattern.
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Semester 1 mock testमॉक टेस्टA full mock test of all subjects before the exam, with analysis.
- 5
Semester 1 exam (university / board)सेमेस्टर / वार्षिक परीक्षाPrevious papers, important questions and full revision.
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Online tests & resultऑनलाइन टेस्ट और रिज़ल्टTake the tests online; your marks and result show in your student login and at the centre.
Syllabus · पाठ्यक्रम
7 subjects · 35 chapters · 176 topics
Management Concepts & Applications5 chapters · 6 Months
Subject page →+
01Unit 1: Introduction and Evolution of Management Thought
6 topics+
- Concept, nature, scope and functions of management
- Levels of management, managerial roles (Mintzberg) and skills (Katz)
- Scientific management (Taylor) and administrative management (Fayol)
- Bureaucracy (Weber)
- Hawthorne studies and human relations approach
- Systems and contingency approaches
02Unit 2: Planning and Decision Making
5 topics+
- Nature, importance and types of plans
- Planning process
- Management by Objectives (MBO)
- Forecasting
- Decision making: types, process and tools
03Unit 3: Organising and Staffing
6 topics+
- Principles of organising
- Organisation structures: line, line and staff, functional, divisional, matrix
- Span of control
- Delegation, centralisation and decentralisation
- Formal and informal organisation
- Staffing: manpower planning, recruitment, selection and training
04Unit 4: Directing: Motivation, Leadership and Communication
5 topics+
- Principles of directing
- Motivation theories: Maslow, Herzberg, McGregor
- Leadership styles and theories
- Communication process and barriers
- Coordination
05Unit 5: Controlling and Contemporary Issues
6 topics+
- Concept and process of control
- Budgetary and non-budgetary control techniques
- PERT and CPM
- Management by exception
- Corporate social responsibility and business ethics
- Management of change
Managerial Economics5 chapters · 6 Months
Subject page →+
01Unit 1: Introduction to Managerial Economics
5 topics+
- Nature, scope and significance
- Micro and macro economics
- Opportunity cost, incremental and marginal concepts
- Time perspective, discounting and equi-marginal principle
- Objectives of the firm
02Unit 2: Demand Analysis and Forecasting
4 topics+
- Law of demand and its determinants
- Utility and indifference curve analysis
- Price, income, cross and advertising elasticity
- Demand forecasting methods
03Unit 3: Production and Cost Analysis
5 topics+
- Production function and law of variable proportions
- Returns to scale and isoquants
- Cost concepts and short-run cost curves
- Long-run costs and economies of scale
- Break-even analysis
04Unit 4: Market Structures and Pricing
5 topics+
- Perfect competition
- Monopoly and price discrimination
- Monopolistic competition
- Oligopoly and kinked demand curve
- Pricing methods: cost-plus, penetration, skimming
05Unit 5: Macroeconomic Environment
5 topics+
- National income concepts and measurement
- Inflation and its control
- Business cycles
- Monetary policy and RBI tools
- Fiscal policy and balance of payments
Accounting for Managers5 chapters · 6 Months
Subject page →+
01Unit 1: Introduction to Accounting
5 topics+
- Meaning, scope and users of accounting
- Accounting concepts and conventions (GAAP)
- Overview of Indian Accounting Standards and IFRS
- Double entry system, journal and ledger
- Trial balance
02Unit 2: Preparation of Financial Statements
5 topics+
- Trading and profit and loss account
- Balance sheet
- Adjustments: outstanding, prepaid, depreciation, bad debts
- Depreciation methods: SLM and WDV
- Inventory valuation: FIFO and weighted average
03Unit 3: Analysis of Financial Statements
5 topics+
- Comparative and common-size statements
- Liquidity ratios
- Solvency ratios
- Profitability ratios
- Turnover ratios
04Unit 4: Cash Flow and Fund Flow Statements
4 topics+
- Funds flow statement concept
- Cash flow statement as per AS 3 / Ind AS 7
- Operating, investing and financing activities
- Direct and indirect methods
05Unit 5: Cost Accounting for Managers
5 topics+
- Elements of cost and cost sheet
- Marginal costing and contribution
- Cost-volume-profit (CVP) analysis and break-even
- Budgetary control
- Standard costing and variances (introduction)
Business Statistics & Analytics for Decision Making5 chapters · 6 Months
Subject page →+
01Unit 1: Descriptive Statistics
5 topics+
- Role of statistics and analytics in business
- Mean, median and mode
- Range, quartile deviation, mean deviation and standard deviation
- Coefficient of variation
- Skewness and kurtosis
02Unit 2: Probability and Probability Distributions
5 topics+
- Basic probability concepts and rules
- Conditional probability and Bayes' theorem
- Binomial distribution
- Poisson distribution
- Normal distribution and z-scores
03Unit 3: Sampling and Estimation
5 topics+
- Census and sampling, sampling methods
- Sampling distribution and central limit theorem
- Standard error
- Point and interval estimation
- Sample size determination
04Unit 4: Hypothesis Testing
5 topics+
- Null and alternative hypotheses
- Type I and Type II errors, level of significance
- z-test and t-test
- Chi-square test
- F-test and one-way ANOVA
05Unit 5: Correlation, Regression and Business Analytics
5 topics+
- Karl Pearson and Spearman rank correlation
- Simple linear regression and regression coefficients
- Time series components and trend
- Descriptive, predictive and prescriptive analytics
- Data analysis with spreadsheet tools
Marketing Management5 chapters · 6 Months
Subject page →+
01Unit 1: Introduction to Marketing
5 topics+
- Core concepts: needs, wants, demand, value, exchange
- Marketing philosophies: production, product, selling, marketing, societal, holistic
- Marketing environment: micro and macro
- Marketing mix: 4Ps and 7Ps
- Marketing information system and research (introduction)
02Unit 2: Consumer Behaviour and STP
6 topics+
- Consumer buying decision process
- Factors influencing buying behaviour
- Types of buying behaviour
- Market segmentation bases
- Targeting strategies
- Positioning and differentiation
03Unit 3: Product and Pricing Decisions
5 topics+
- Product levels and classification
- Product life cycle and strategies
- New product development
- Branding, packaging and labelling
- Pricing objectives, methods and strategies
04Unit 4: Distribution and Promotion
5 topics+
- Marketing channels and intermediaries
- Channel design and management
- Logistics and supply chain basics
- Integrated marketing communication
- Advertising, sales promotion, public relations and personal selling
05Unit 5: Contemporary Issues in Marketing
5 topics+
- Digital and social media marketing
- Services marketing
- Rural marketing in India
- Green and ethical marketing
- Customer relationship management
Business Communication5 chapters · 6 Months
Subject page →+
01Unit 1: Fundamentals of Communication
5 topics+
- Meaning, process and models of communication
- Formal and informal communication, grapevine
- Downward, upward, horizontal and diagonal communication
- 7Cs of effective communication
- Barriers to communication and how to overcome them
02Unit 2: Written Business Communication
5 topics+
- Business letters: enquiry, order, complaint, adjustment
- Good-news and bad-news messages
- Memos, notices, circulars and e-mails
- Report writing: types, structure and executive summary
- Business proposals
03Unit 3: Oral Communication
5 topics+
- Listening: types and active listening
- Presentations: planning and delivery
- Meetings: notice, agenda and minutes
- Group discussions
- Job interviews and telephone etiquette
04Unit 4: Non-verbal and Cross-cultural Communication
4 topics+
- Kinesics, proxemics, paralanguage, chronemics and haptics
- Body language in business
- Cross-cultural communication
- Business etiquette
05Unit 5: Digital Communication, Careers and Ethics
5 topics+
- E-mail etiquette and digital tools
- Social media and professional networking
- Resume and cover letter writing
- Negotiation skills
- Ethics in business communication
Computer Applications for Management5 chapters · 6 Months
Subject page →+
01Unit 1: Computer Fundamentals and Networks
5 topics+
- Components of a computer, memory and storage
- Hardware, software and operating systems
- Number systems
- Computer networks: LAN, WAN, topologies
- Internet, intranet and extranet
02Unit 2: Office Tools and Spreadsheets for Managers
5 topics+
- Word processing and presentations for business
- Spreadsheet formulas and cell references
- Statistical, logical, lookup and financial functions
- Charts and pivot tables
- What-if analysis: goal seek, scenario manager and solver
03Unit 3: Database Management
5 topics+
- Data, information and DBMS
- Data models and RDBMS
- Keys: primary, foreign, candidate
- Normalisation (1NF, 2NF, 3NF)
- SQL basics and MS Access
04Unit 4: Information Systems in Business
5 topics+
- Types of information systems: TPS, MIS, DSS, ESS
- Expert systems
- ERP, CRM and SCM
- E-business and e-commerce models
- System development life cycle
05Unit 5: Emerging Technologies and Cyber Security
5 topics+
- Cloud computing: IaaS, PaaS, SaaS
- Big data, analytics and artificial intelligence
- Internet of things
- Cyber threats, encryption and digital signatures
- IT Act 2000 and data privacy
About this course
You will be able to
- Complete Management Concepts & Applications syllabus with regular tests
- Complete Managerial Economics syllabus with regular tests
- Complete Accounting for Managers syllabus with regular tests
- Complete Business Statistics & Analytics for Decision Making syllabus with regular tests
- Complete Marketing Management syllabus with regular tests
- Complete Business Communication syllabus with regular tests
- Complete Computer Applications for Management syllabus with regular tests
Who it is for
- MBA students of Semester 1 (AKTU, Lucknow) in Marketing, Finance and Human Resource specialisations
- MBA / PGDM students of other universities with a similar paper in their syllabus
What you need
- Graduation in any discipline (as required for MBA admission)
Online tests & result
Practice and unit tests online; marks and result show in your student login and at the centre.
Student login →
Questions
Which syllabus does the Management Concepts & Applications course follow?
The AKTU (Dr. A.P.J. Abdul Kalam Technical University) MBA syllabus for Management Concepts & Applications, unit by unit. The centre follows the student's own university syllabus where it differs.
Will previous year university questions be covered?
Yes, each unit ends with practice on the type of short and long questions asked in AKTU end-semester exams, plus MCQ tests.
Are case studies used?
Yes, short Indian business cases are discussed in every unit to apply the theories.
Which syllabus does the Managerial Economics course follow?
The AKTU (Dr. A.P.J. Abdul Kalam Technical University) MBA syllabus for Managerial Economics, unit by unit. The centre follows the student's own university syllabus where it differs.
Is a lot of maths needed?
Only basic algebra and simple graphs; every numerical type is solved step by step.
Which syllabus does the Accounting for Managers course follow?
The AKTU (Dr. A.P.J. Abdul Kalam Technical University) MBA syllabus for Accounting for Managers, unit by unit. The centre follows the student's own university syllabus where it differs.
I am from a non-commerce background. Can I cope?
Yes, the course starts from the basics of double entry and builds up with many worked examples.
Which syllabus does the Business Statistics & Analytics for Decision Making course follow?
The AKTU (Dr. A.P.J. Abdul Kalam Technical University) MBA syllabus for Business Statistics & Analytics for Decision Making, unit by unit. The centre follows the student's own university syllabus where it differs.
