Managerial Economics (MBA)

Demand, supply, production, cost, market structures and pricing decisions from a manager's view.

6 MonthsDuration 5Chapters24Topics

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Syllabus · पाठ्यक्रम

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01Unit 1: Introduction to Managerial Economics 5 topics

Nature, scope and significance
Micro and macro economics
Opportunity cost, incremental and marginal concepts
Time perspective, discounting and equi-marginal principle
Objectives of the firm

02Unit 2: Demand Analysis and Forecasting 4 topics

Law of demand and its determinants
Utility and indifference curve analysis
Price, income, cross and advertising elasticity
Demand forecasting methods

03Unit 3: Production and Cost Analysis 5 topics

Production function and law of variable proportions
Returns to scale and isoquants
Cost concepts and short-run cost curves
Long-run costs and economies of scale
Break-even analysis

04Unit 4: Market Structures and Pricing 5 topics

Perfect competition
Monopoly and price discrimination
Monopolistic competition
Oligopoly and kinked demand curve
Pricing methods: cost-plus, penetration, skimming

05Unit 5: Macroeconomic Environment 5 topics

National income concepts and measurement
Inflation and its control
Business cycles
Monetary policy and RBI tools
Fiscal policy and balance of payments

About

You will be able to

Apply basic economic concepts such as opportunity cost, incremental reasoning and discounting to business decisions
Analyse demand and calculate price, income and cross elasticities
Explain production functions, cost behaviour and break-even analysis
Compare market structures and choose suitable pricing strategies
Interpret national income, inflation, business cycles and monetary and fiscal policy for business

Who it is for

MBA students of Semester 1 (AKTU, Lucknow) in Marketing, Finance and Human Resource specialisations
MBA / PGDM students of other universities with a similar paper in their syllabus

What you need

Graduation in any discipline (as required for MBA admission)

Questions

Which syllabus does the Managerial Economics course follow?

The AKTU (Dr. A.P.J. Abdul Kalam Technical University) MBA syllabus for Managerial Economics, unit by unit. The centre follows the student's own university syllabus where it differs.

Will previous year university questions be covered?

Yes, each unit ends with practice on the type of short and long questions asked in AKTU end-semester exams, plus MCQ tests.

Is a lot of maths needed?

Only basic algebra and simple graphs; every numerical type is solved step by step.