Your roadmap · आपका रोडमैप
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Admission & first meetingप्रवेश और पहली मुलाकातEnquire at your nearest NDSS centre, meet the teacher, fix the batch time and get your study material.
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Part 1 of the syllabusपाठ्यक्रम भाग 1Unit-wise coaching with notes and doubt classes.
Unit 1: Introduction to AdvertisingUnit 2: Advertising Budget, Message and CopyUnit 3: Media Planning and Effectiveness
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Part 2 of the syllabusपाठ्यक्रम भाग 2Unit-wise coaching with notes and doubt classes.
Unit 4: Sales Management and Personal SellingUnit 5: Salesforce Management and Control
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Unit tests & assignmentsयूनिट टेस्टRegular tests in the university / board pattern.
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Semester 6 exam (university / board)विश्वविद्यालय / बोर्ड परीक्षाPrevious papers and full revision before the exam.
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Online tests & resultऑनलाइन टेस्ट और रिज़ल्टTake the tests online; your marks and result show in your student login and at the centre.
Syllabus · पाठ्यक्रम
1 subject · 5 chapters · 27 topics
01Unit 1: Introduction to Advertising
6 topics+
- Meaning, features and role of advertising
- Objectives of advertising - DAGMAR approach
- Types of advertising
- AIDA model
- Advertising agencies and their functions
- Ethics and regulation - ASCI
02Unit 2: Advertising Budget, Message and Copy
5 topics+
- Methods of setting the advertising budget
- Advertising appeals
- Creative strategy and USP
- Elements of advertising copy - headline, body, slogan, logo
- Layout and copy for print, TV and digital
03Unit 3: Media Planning and Effectiveness
5 topics+
- Types of media - print, broadcast, outdoor, digital
- Media selection and scheduling
- Reach, frequency, GRP and CPM
- Pre-testing and post-testing
- Recall and recognition tests
04Unit 4: Sales Management and Personal Selling
5 topics+
- Nature and objectives of sales management
- Sales organisation structures
- Personal selling process
- Qualities of a salesperson
- Sales forecasting methods
05Unit 5: Salesforce Management and Control
6 topics+
- Recruitment and selection of salespeople
- Sales training
- Compensation plans - salary, commission, combination
- Motivation of salesforce
- Sales territories and quotas
- Sales control and performance evaluation
About this course
You will be able to
- Explain the role, objectives and types of advertising in marketing communication
- Plan an advertising campaign including budget, message and copy
- Select media and schedule advertisements using reach, frequency and cost measures
- Measure advertising effectiveness with pre-testing and post-testing methods
- Describe the sales organisation and the personal selling process
- Plan recruitment, training, compensation, territories and quotas for a salesforce
Who it is for
- BBA students of Semester 6 (UP state universities, Lucknow University pattern)
- Students aiming for careers in marketing, sales or advertising agencies
What you need
- Basic knowledge of Principles of Marketing (BBA earlier semesters)
Online tests & result
Practice and unit tests online; marks and result show in your student login and at the centre.
Student login →
Questions
Which syllabus does this Advertising and Sales Management course follow?
It follows the common UP state university BBA syllabus (University of Lucknow pattern) for BBA Semester 6. If your own university's syllabus differs, the centre follows your university's syllabus and unit order.
Will there be numericals?
A few small ones on media cost (CPM, GRP), budget and commission; most of the paper is theory.
Does the course include practical examples?
Yes. The trainer discusses real Indian ad campaigns and asks students to plan a small campaign and a salesforce plan.
