Your roadmap · आपका रोडमैप
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Admission & first meetingप्रवेश और पहली मुलाकातEnquire at your nearest NDSS centre, meet the teacher, fix the batch time and get your study material.
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Part 1 of the syllabusपाठ्यक्रम भाग 1Unit-wise coaching with notes and doubt classes.
Unit 1: Introduction to Consumer BehaviourUnit 2: Individual DeterminantsUnit 3: Group and Cultural Influences
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Part 2 of the syllabusपाठ्यक्रम भाग 2Unit-wise coaching with notes and doubt classes.
Unit 4: Consumer Decision ProcessUnit 5: Models and Diffusion of Innovation
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Unit tests & assignmentsयूनिट टेस्टRegular tests in the university / board pattern.
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Semester 5 exam (university / board)विश्वविद्यालय / बोर्ड परीक्षाPrevious papers and full revision before the exam.
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Online tests & resultऑनलाइन टेस्ट और रिज़ल्टTake the tests online; your marks and result show in your student login and at the centre.
Syllabus · पाठ्यक्रम
1 subject · 5 chapters · 25 topics
01Unit 1: Introduction to Consumer Behaviour
5 topics+
- Meaning, nature and scope
- Consumer and customer
- Importance for marketing strategy
- Consumer research process
- Consumer behaviour in India: rural and urban
02Unit 2: Individual Determinants
5 topics+
- Motivation and needs
- Perception and Weber's law
- Learning theories
- Personality and self-concept
- Attitudes: ABC model and Fishbein model
03Unit 3: Group and Cultural Influences
5 topics+
- Reference groups and opinion leaders
- Family and family life cycle
- Social class
- Culture and sub-culture
- Cross-cultural consumer behaviour
04Unit 4: Consumer Decision Process
5 topics+
- Problem recognition and information search
- Evaluation of alternatives
- Purchase decision
- Post-purchase behaviour and cognitive dissonance
- Types of buying behaviour (Assael)
05Unit 5: Models and Diffusion of Innovation
5 topics+
- Black box (stimulus-response) model
- Nicosia model
- Howard-Sheth model
- Engel-Kollat-Blackwell model
- Diffusion of innovations and adopter categories (Rogers)
About this course
You will be able to
- Explain the nature and importance of consumer behaviour for marketers
- Analyse individual factors: motivation, perception, learning, personality and attitudes
- Explain the influence of reference groups, family, culture and social class
- Describe the consumer decision-making process and types of buying behaviour
- Compare major models of consumer behaviour and the diffusion of innovations
Who it is for
- BBA students of Semester 5 in UP state universities and affiliated colleges (Lucknow University pattern)
- Students specialising in marketing
What you need
- Marketing Management (Semester 3)
Online tests & result
Practice and unit tests online; marks and result show in your student login and at the centre.
Student login →
Questions
Which syllabus does the course follow?
The common UP state university BBA syllabus for Consumer Behaviour (Semester 5, Lucknow University pattern). The centre follows the student's own university syllabus (Lucknow University, MGKVP, VBSPU, CSJMU or any other) where it differs.
How are classes conducted?
Unit-wise lectures with examples from Indian business, short notes, numerical practice where needed and MCQ tests.
Are real examples used?
Yes, Indian advertising and buying examples are analysed in every unit.
Are previous year questions covered?
Yes, previous university questions are solved unit-wise before the semester examination.
