Digital and Social Media Marketing (B.Tech)

Open Elective-I: online marketing channels, social media strategy, SEO and digital campaigns.

6 MonthsDuration 5Chapters26Topics

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Syllabus · पाठ्यक्रम

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01Unit 1: Introduction to Digital Marketing 5 topics

Concept and scope of digital marketing
Traditional vs digital marketing
Inbound and outbound marketing
Digital consumer journey
Digital marketing channels

02Unit 2: Website and Search Engine Optimisation 6 topics

Website planning and landing pages
How search engines work
Keyword research
On-page SEO
Off-page SEO and backlinks
White-hat and black-hat SEO

03Unit 3: Search Engine Marketing and Online Advertising 5 topics

Pay-per-click advertising
Google Ads campaign structure
CPC, CPM and bidding
Display and video advertising
Remarketing

04Unit 4: Social Media Marketing 5 topics

Social media platforms and audiences
Content strategy and content calendar
Facebook, Instagram, LinkedIn and YouTube marketing
Engagement metrics
Influencer marketing

05Unit 5: E-mail Marketing, Web Analytics and Strategy 5 topics

E-mail marketing and permission lists
Mobile marketing
Google Analytics and key metrics
CTR, conversion rate and ROI
Integrated digital marketing plan

About

You will be able to

Explain digital marketing concepts and compare them with traditional marketing
Apply on-page and off-page SEO techniques to a website
Plan search and display advertising campaigns and calculate CPC, CPM and CTR
Create a social media marketing strategy for platforms such as Instagram, Facebook, LinkedIn and YouTube
Use e-mail marketing and web analytics to measure campaign performance and ROI

Who it is for

B.Tech students (Semester 6) of Civil, Mechanical, Electrical, Electronics & Communication, Computer Science and Information Technology branches under AKTU
Students who want to promote their own projects, startups or freelance services online

What you need

Basic computer and internet skills
A smartphone or computer with social media access

Questions

Which syllabus is followed?

The current AKTU (Dr. A.P.J. Abdul Kalam Technical University, Lucknow) B.Tech syllabus of Digital and Social Media Marketing (Semester 6 open elective). If your university or college follows a different syllabus, the centre teaches from your own university syllabus.

Is there any practical work?

Yes. Students plan a sample social media calendar, a keyword list and a small campaign along with theory preparation.

Is it useful for engineers?

Yes. It helps in promoting startups, products and personal profiles and opens jobs in digital marketing.