Your roadmap · आपका रोडमैप
- 1
Admission & first meetingप्रवेश और पहली मुलाकातEnquire at your nearest NDSS centre, meet the teacher, fix the batch time and get your study material.
- 2
Part 1 of the syllabusपाठ्यक्रम भाग 1Unit-wise coaching with notes and doubt classes.
Unit 1: Introduction to Digital MarketingUnit 2: Website and Search Engine OptimisationUnit 3: Search Engine Marketing and Online Advertising
- 3
Part 2 of the syllabusपाठ्यक्रम भाग 2Unit-wise coaching with notes and doubt classes.
Unit 4: Social Media MarketingUnit 5: E-mail Marketing, Web Analytics and Strategy
- 4
Unit tests & assignmentsयूनिट टेस्टRegular tests in the university / board pattern.
- 5
Semester 6 exam (university / board)विश्वविद्यालय / बोर्ड परीक्षाPrevious papers and full revision before the exam.
- 6
Online tests & resultऑनलाइन टेस्ट और रिज़ल्टTake the tests online; your marks and result show in your student login and at the centre.
Syllabus · पाठ्यक्रम
1 subject · 5 chapters · 26 topics
01Unit 1: Introduction to Digital Marketing
5 topics+
- Concept and scope of digital marketing
- Traditional vs digital marketing
- Inbound and outbound marketing
- Digital consumer journey
- Digital marketing channels
02Unit 2: Website and Search Engine Optimisation
6 topics+
- Website planning and landing pages
- How search engines work
- Keyword research
- On-page SEO
- Off-page SEO and backlinks
- White-hat and black-hat SEO
03Unit 3: Search Engine Marketing and Online Advertising
5 topics+
- Pay-per-click advertising
- Google Ads campaign structure
- CPC, CPM and bidding
- Display and video advertising
- Remarketing
04Unit 4: Social Media Marketing
5 topics+
- Social media platforms and audiences
- Content strategy and content calendar
- Facebook, Instagram, LinkedIn and YouTube marketing
- Engagement metrics
- Influencer marketing
05Unit 5: E-mail Marketing, Web Analytics and Strategy
5 topics+
- E-mail marketing and permission lists
- Mobile marketing
- Google Analytics and key metrics
- CTR, conversion rate and ROI
- Integrated digital marketing plan
About this course
You will be able to
- Explain digital marketing concepts and compare them with traditional marketing
- Apply on-page and off-page SEO techniques to a website
- Plan search and display advertising campaigns and calculate CPC, CPM and CTR
- Create a social media marketing strategy for platforms such as Instagram, Facebook, LinkedIn and YouTube
- Use e-mail marketing and web analytics to measure campaign performance and ROI
Who it is for
- B.Tech students (Semester 6) of Civil, Mechanical, Electrical, Electronics & Communication, Computer Science and Information Technology branches under AKTU
- Students who want to promote their own projects, startups or freelance services online
What you need
- Basic computer and internet skills
- A smartphone or computer with social media access
Online tests & result
Practice and unit tests online; marks and result show in your student login and at the centre.
Student login →
Questions
Which syllabus is followed?
The current AKTU (Dr. A.P.J. Abdul Kalam Technical University, Lucknow) B.Tech syllabus of Digital and Social Media Marketing (Semester 6 open elective). If your university or college follows a different syllabus, the centre teaches from your own university syllabus.
Is there any practical work?
Yes. Students plan a sample social media calendar, a keyword list and a small campaign along with theory preparation.
Is it useful for engineers?
Yes. It helps in promoting startups, products and personal profiles and opens jobs in digital marketing.
