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Research Methodology (BBA)

Research design, sampling, data collection, questionnaire, hypothesis testing and report writing.

6 MonthsDuration 5Chapters26Topics
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Syllabus · पाठ्यक्रम

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01Unit 1: Introduction to Research 5 topics
  1. Meaning, objectives and significance of research
  2. Types: basic, applied, exploratory, descriptive, causal
  3. Research process
  4. Defining the research problem
  5. Literature review
02Unit 2: Research Design and Sampling 5 topics
  1. Research design: exploratory, descriptive, experimental
  2. Population, sample and sampling frame
  3. Probability sampling methods
  4. Non-probability sampling methods
  5. Sample size and sampling errors
03Unit 3: Data Collection and Measurement 6 topics
  1. Primary and secondary data
  2. Observation, interview and survey methods
  3. Questionnaire design
  4. Scales of measurement: nominal, ordinal, interval, ratio
  5. Likert and semantic differential scales
  6. Reliability and validity
04Unit 4: Data Analysis and Hypothesis Testing 5 topics
  1. Editing, coding and tabulation
  2. Hypothesis: null and alternative
  3. Type I and Type II errors
  4. t-test, chi-square test and ANOVA (introduction)
  5. Use of Excel / SPSS for analysis
05Unit 5: Report Writing 5 topics
  1. Types and structure of a research report
  2. Abstract / executive summary
  3. Referencing styles (APA)
  4. Plagiarism and research ethics
  5. Presentation of research

About

You will be able to

  • Explain the meaning, types and process of business research
  • Formulate a research problem and choose a suitable research design and sampling method
  • Design a questionnaire and use measurement scales correctly
  • Analyse data and test hypotheses using t, chi-square and ANOVA at an introductory level
  • Write a research report with proper referencing and ethics

Who it is for

  • BBA students of Semester 4 in UP state universities and affiliated colleges (Lucknow University pattern)
  • Students preparing for the summer training project and final-year research work

What you need

  • Business Statistics (Semester 2)

Questions

Which syllabus does the course follow?

The common UP state university BBA syllabus for Research Methodology (Semester 4, Lucknow University pattern). The centre follows the student's own university syllabus (Lucknow University, MGKVP, VBSPU, CSJMU or any other) where it differs.

How are classes conducted?

Unit-wise lectures with examples from Indian business, short notes, numerical practice where needed and MCQ tests.

Will this help in my project?

Yes, the paper directly prepares students for the summer training report and the final research project.

Are previous year questions covered?

Yes, previous university questions are solved unit-wise before the semester examination.

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