Research Methodology (BBA)

Research design, sampling, data collection, questionnaire, hypothesis testing and report writing.

6 महीनेअवधि 5Chapters26टॉपिक

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सिलेबस · पाठ्यक्रम

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01Unit 1: Introduction to Research 5 टॉपिक

Meaning, objectives and significance of research
Types: basic, applied, exploratory, descriptive, causal
Research process
Defining the research problem
Literature review

02Unit 2: Research Design and Sampling 5 टॉपिक

Research design: exploratory, descriptive, experimental
Population, sample and sampling frame
Probability sampling methods
Non-probability sampling methods
Sample size and sampling errors

03Unit 3: Data Collection and Measurement 6 टॉपिक

Primary and secondary data
Observation, interview and survey methods
Questionnaire design
Scales of measurement: nominal, ordinal, interval, ratio
Likert and semantic differential scales
Reliability and validity

04Unit 4: Data Analysis and Hypothesis Testing 5 टॉपिक

Editing, coding and tabulation
Hypothesis: null and alternative
Type I and Type II errors
t-test, chi-square test and ANOVA (introduction)
Use of Excel / SPSS for analysis

05Unit 5: Report Writing 5 टॉपिक

Types and structure of a research report
Abstract / executive summary
Referencing styles (APA)
Plagiarism and research ethics
Presentation of research

परिचय

आप यह कर पाएँगे

Explain the meaning, types and process of business research
Formulate a research problem and choose a suitable research design and sampling method
Design a questionnaire and use measurement scales correctly
Analyse data and test hypotheses using t, chi-square and ANOVA at an introductory level
Write a research report with proper referencing and ethics

यह किसके लिए है

BBA students of Semester 4 in UP state universities and affiliated colleges (Lucknow University pattern)
Students preparing for the summer training project and final-year research work

आपको क्या चाहिए

Business Statistics (Semester 2)

सवाल

Which syllabus does the course follow?

The common UP state university BBA syllabus for Research Methodology (Semester 4, Lucknow University pattern). The centre follows the student's own university syllabus (Lucknow University, MGKVP, VBSPU, CSJMU or any other) where it differs.

How are classes conducted?

Unit-wise lectures with examples from Indian business, short notes, numerical practice where needed and MCQ tests.

Will this help in my project?

Yes, the paper directly prepares students for the summer training report and the final research project.

Are previous year questions covered?

Yes, previous university questions are solved unit-wise before the semester examination.