Strategic Management (MBA)

Strategy formulation, environmental and internal analysis, corporate and business strategies, implementation and control.

6 MonthsDuration 5Chapters28Topics

Enquire now

Syllabus · पाठ्यक्रम

Download PDF

01Unit 1: Introduction to Strategic Management 5 topics

Concept of strategy and strategic management
Strategic management process
Vision, mission, goals and objectives
Strategic intent and levels of strategy
Corporate governance and social responsibility in strategy

02Unit 2: Environmental & Internal Analysis 7 topics

External environment: PESTEL
Industry analysis: Porter's five forces
Strategic groups and competitor analysis
Internal analysis: resource-based view, VRIO
Value chain analysis
Core competence and competitive advantage
SWOT and TOWS matrix

03Unit 3: Corporate Level Strategies 6 topics

Grand strategies: stability, expansion, retrenchment, combination
Ansoff product-market matrix
Integration and diversification
Mergers, acquisitions, joint ventures and strategic alliances
Turnaround and divestment
Portfolio analysis: BCG matrix, GE nine-cell matrix

04Unit 4: Business & Functional Level Strategies 4 topics

Porter's generic strategies: cost leadership, differentiation, focus
Competitive strategies in different industry life-cycle stages
Blue ocean strategy
Functional strategies: marketing, finance, HR, operations

05Unit 5: Strategy Implementation & Control 6 topics

Structure and strategy
McKinsey 7S framework
Leadership, culture and change
Resource allocation
Strategic control and evaluation
Balanced scorecard

About

You will be able to

Explain the strategic management process, vision, mission and objectives
Analyse the external environment with PESTEL and Porter's five forces
Analyse internal resources using value chain, VRIO and core competence
Choose corporate, business and functional level strategies
Use portfolio tools such as BCG, GE nine-cell and Ansoff matrices
Explain strategy implementation, McKinsey 7S and the balanced scorecard
Solve strategy case studies in the AKTU examination pattern

Who it is for

MBA students of Semester 3 (AKTU) - Finance, Human Resource, Marketing specialisations
Students preparing for consulting, business development and general management roles

What you need

Completion of MBA Semester 1 and 2 (management, marketing, finance basics)
Habit of reading business news for case examples

Questions

Which syllabus is followed?

The AKTU (Dr. A.P.J. Abdul Kalam Technical University, Lucknow) MBA syllabus of Strategic Management (Semester 3). If your own university's syllabus differs, the centre follows your university syllabus and units.

How are case studies handled?

Every unit has short Indian company cases (Tata, Reliance, Maruti, Infosys and others) solved in the format expected in the AKTU paper.

How will I be tested?

Unit-wise MCQ tests and a final paper at semester level, plus practice on short and long answer questions from previous university papers.