Business Communication (MBA)

Principles of business communication, written and oral communication, reports, meetings and presentations.

6 MonthsDuration 5Chapters24Topics

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Syllabus · पाठ्यक्रम

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01Unit 1: Fundamentals of Communication 5 topics

Meaning, process and models of communication
Formal and informal communication, grapevine
Downward, upward, horizontal and diagonal communication
7Cs of effective communication
Barriers to communication and how to overcome them

02Unit 2: Written Business Communication 5 topics

Business letters: enquiry, order, complaint, adjustment
Good-news and bad-news messages
Memos, notices, circulars and e-mails
Report writing: types, structure and executive summary
Business proposals

03Unit 3: Oral Communication 5 topics

Listening: types and active listening
Presentations: planning and delivery
Meetings: notice, agenda and minutes
Group discussions
Job interviews and telephone etiquette

04Unit 4: Non-verbal and Cross-cultural Communication 4 topics

Kinesics, proxemics, paralanguage, chronemics and haptics
Body language in business
Cross-cultural communication
Business etiquette

05Unit 5: Digital Communication, Careers and Ethics 5 topics

E-mail etiquette and digital tools
Social media and professional networking
Resume and cover letter writing
Negotiation skills
Ethics in business communication

About

You will be able to

Explain the communication process, its types, networks and the 7Cs
Identify barriers to communication and ways to overcome them
Write business letters, memos, e-mails, reports and proposals in proper format
Make presentations, conduct meetings and take part in group discussions and interviews
Use non-verbal cues and cross-cultural etiquette effectively
Prepare a resume and cover letter and communicate ethically in digital media

Who it is for

MBA students of Semester 1 (AKTU, Lucknow) in Marketing, Finance and Human Resource specialisations
MBA / PGDM students of other universities with a similar paper in their syllabus

What you need

Graduation in any discipline (as required for MBA admission)

Questions

Which syllabus does the Business Communication course follow?

The AKTU (Dr. A.P.J. Abdul Kalam Technical University) MBA syllabus for Business Communication, unit by unit. The centre follows the student's own university syllabus where it differs.

Will previous year university questions be covered?

Yes, each unit ends with practice on the type of short and long questions asked in AKTU end-semester exams, plus MCQ tests.

Is speaking practice included?

Yes, students give short presentations and take part in mock group discussions and interviews in class.