Business Communication (BBA)

Communication process, barriers, business letters, reports, presentations and interviews.

6 महीनेअवधि 5Chapters24टॉपिक

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सिलेबस · पाठ्यक्रम

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01Unit 1: Basics of Communication 5 टॉपिक

Meaning, nature and importance of communication
Communication process and models (Shannon-Weaver)
Formal and informal communication; grapevine
Downward, upward, horizontal and diagonal flow
Communication networks

02Unit 2: Barriers and Non-verbal Communication 4 टॉपिक

Semantic, physical, psychological and organisational barriers
Overcoming barriers and effective listening
Kinesics, proxemics, paralanguage, chronemics and haptics
Cross-cultural communication

03Unit 3: Business Letters 5 टॉपिक

7 Cs of effective communication
Layout and parts of a business letter
Enquiry, quotation, order and complaint letters
Sales letters and the AIDA formula
Collection and circular letters

04Unit 4: Office Communication and Reports 5 टॉपिक

Memo, notice and circular
Agenda and minutes of meetings
Types of reports
Structure and writing of a business report
Press release (introduction)

05Unit 5: Oral and Employment Communication 5 टॉपिक

Presentation skills and visual aids
Group discussion
Types of interviews and preparation
Resume and cover letter
Email and telephone etiquette

परिचय

आप यह कर पाएँगे

Explain the communication process, its types and networks in an organisation
Identify barriers to communication and use non-verbal cues effectively
Draft business letters (enquiry, order, complaint, sales, collection) using the 7 Cs
Write memos, circulars, notices, agenda, minutes and business reports
Prepare and deliver presentations and take part in group discussions and interviews
Prepare a resume and cover letter and follow email etiquette

यह किसके लिए है

BBA students of Semester 1 in UP state universities and affiliated colleges (Lucknow University pattern)
Students who want to improve spoken and written English for business

आपको क्या चाहिए

10+2 in any stream
Basic reading and writing ability in English

सवाल

Which syllabus does the course follow?

The common UP state university BBA syllabus for Business Communication (Semester 1, Lucknow University pattern). The centre follows the student's own university syllabus (Lucknow University, MGKVP, VBSPU, CSJMU or any other) where it differs.

How are classes conducted?

Unit-wise lectures with examples from Indian business, short notes, numerical practice where needed and MCQ tests.

Is spoken English practice included?

Yes, presentations, mock group discussions and mock interviews are held along with written practice.

Are previous year questions covered?

Yes, previous university questions are solved unit-wise before the semester examination.