Digital & Social Media Marketing (MBA)

Online marketing channels, search and social media marketing, content, e-mail marketing and web analytics.

6 महीनेअवधि 5Chapters23टॉपिक

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सिलेबस · पाठ्यक्रम

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01Unit 1: Introduction to Digital Marketing 5 टॉपिक

Concept and evolution of digital marketing
Traditional vs digital marketing
Paid, owned and earned media
Digital consumer and customer journey
Website as a marketing tool; landing pages

02Unit 2: Search Engine Marketing 5 टॉपिक

How search engines work
SEO: keyword research, on-page and off-page SEO
Pay-per-click advertising: Google Ads
Quality score and ad rank
Display and video advertising

03Unit 3: Social Media & Content Marketing 5 टॉपिक

Social media platforms and their uses
Social media strategy and content calendar
Content marketing and inbound marketing
Influencer marketing
Online reputation management

04Unit 4: E-mail, Mobile & Affiliate Marketing 4 टॉपिक

E-mail marketing: lists, campaigns, open and click rates
Mobile marketing and apps; WhatsApp business
Affiliate marketing
Marketing automation

05Unit 5: Web Analytics, Metrics & Ethics 4 टॉपिक

Web analytics and Google Analytics 4
Key metrics: CTR, CPC, CPA, conversion rate, bounce rate, ROAS
A/B testing
Digital Personal Data Protection Act 2023 and ethical issues

परिचय

आप यह कर पाएँगे

Explain the digital marketing landscape and the paid, owned and earned media framework
Plan basic on-page and off-page search engine optimisation (SEO)
Plan a search / display advertising campaign and calculate CTR, CPC, conversion rate and ROAS
Create a social media and content marketing plan for a brand
Plan e-mail, mobile, affiliate and influencer marketing
Read web analytics (GA4) reports and follow data privacy rules

यह किसके लिए है

MBA students of Semester 4 (AKTU) - Marketing specialisation
Students and young professionals who want digital marketing careers or to promote their own business

आपको क्या चाहिए

Marketing Management (Semester 1 / 2) completed
Computer / smartphone with internet

सवाल

Which syllabus is followed?

The AKTU (Dr. A.P.J. Abdul Kalam Technical University, Lucknow) MBA syllabus of Digital & Social Media Marketing (Semester 4). If your own university's syllabus differs, the centre follows your university syllabus and units.

Will I get hands-on practice?

Yes. You practise keyword research, creating a social media calendar, a sample Google Ads plan and reading a GA4 report.

How will I be tested?

Unit-wise MCQ tests and a final paper at semester level, plus practice on short and long answer questions from previous university papers.