Business Research Methods (MBA)

Research design, data collection methods, sampling, questionnaire design, data analysis and report writing.

6 महीनेअवधि 5Chapters29टॉपिक

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सिलेबस · पाठ्यक्रम

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01Unit 1: Introduction to Business Research 6 टॉपिक

Meaning, objectives and types of research
Research process
Research problem identification and formulation
Literature review
Hypothesis: meaning, types and formulation
Ethics in business research

02Unit 2: Research Design 5 टॉपिक

Exploratory research design
Descriptive research design: cross-sectional and longitudinal
Causal / experimental research design
Validity in experiments: internal and external
Qualitative research: focus group, depth interview

03Unit 3: Data Collection, Measurement & Scaling 6 टॉपिक

Primary and secondary data
Observation, survey and interview methods
Levels of measurement: nominal, ordinal, interval, ratio
Attitude scales: Likert, semantic differential, Thurstone
Reliability and validity of measurement
Questionnaire design and pilot testing

04Unit 4: Sampling 5 टॉपिक

Population, sampling frame and sample
Probability sampling: simple random, systematic, stratified, cluster
Non-probability sampling: convenience, judgement, quota, snowball
Sampling and non-sampling errors
Determination of sample size

05Unit 5: Data Analysis & Report Writing 7 टॉपिक

Editing, coding and tabulation
Descriptive statistics
Hypothesis testing: type I and type II errors
Parametric tests: z, t, ANOVA
Non-parametric tests: chi-square
Introduction to SPSS / Excel analysis
Research report: structure, referencing and presentation

परिचय

आप यह कर पाएँगे

Define a business research problem and write clear objectives and hypotheses
Choose a suitable research design: exploratory, descriptive or causal
Design a questionnaire and select proper measurement and scaling techniques
Select a sampling method and decide the sample size
Analyse data with descriptive statistics and basic hypothesis tests (t, chi-square, ANOVA)
Write a structured research report with references

यह किसके लिए है

MBA students of Semester 2 (AKTU) - Finance, Human Resource, Marketing specialisations
Students who will do the summer internship and final research project

आपको क्या चाहिए

Graduation in any discipline (MBA admission)
Basic statistics (mean, standard deviation) and MS Excel

सवाल

Which syllabus is followed?

The AKTU (Dr. A.P.J. Abdul Kalam Technical University, Lucknow) MBA syllabus of Business Research Methods (Semester 2). If your own university's syllabus differs, the centre follows your university syllabus and units.

Will I learn SPSS or Excel?

Yes. Data entry, descriptive statistics and basic tests are practised in Excel / SPSS so that you can use them in your project.

How will I be tested?

Unit-wise MCQ tests and a final paper at semester level, plus practice on short and long answer questions from previous university papers.