Your roadmap · आपका रोडमैप
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Admission & first meetingप्रवेश और पहली मुलाकातEnquire at your nearest NDSS centre, meet the teacher, fix the batch time and get your study material.
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Part 1 of the syllabusपाठ्यक्रम भाग 1Unit-wise coaching with notes and doubt classes.
Unit 1: Introduction to Business ResearchUnit 2: Research DesignUnit 3: Data Collection, Measurement & Scaling
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Part 2 of the syllabusपाठ्यक्रम भाग 2Unit-wise coaching with notes and doubt classes.
Unit 4: SamplingUnit 5: Data Analysis & Report Writing
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Unit tests & assignmentsयूनिट टेस्टRegular tests in the university / board pattern.
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Semester 2 exam (university / board)विश्वविद्यालय / बोर्ड परीक्षाPrevious papers and full revision before the exam.
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Online tests & resultऑनलाइन टेस्ट और रिज़ल्टTake the tests online; your marks and result show in your student login and at the centre.
Syllabus · पाठ्यक्रम
1 subject · 5 chapters · 29 topics
01Unit 1: Introduction to Business Research
6 topics+
- Meaning, objectives and types of research
- Research process
- Research problem identification and formulation
- Literature review
- Hypothesis: meaning, types and formulation
- Ethics in business research
02Unit 2: Research Design
5 topics+
- Exploratory research design
- Descriptive research design: cross-sectional and longitudinal
- Causal / experimental research design
- Validity in experiments: internal and external
- Qualitative research: focus group, depth interview
03Unit 3: Data Collection, Measurement & Scaling
6 topics+
- Primary and secondary data
- Observation, survey and interview methods
- Levels of measurement: nominal, ordinal, interval, ratio
- Attitude scales: Likert, semantic differential, Thurstone
- Reliability and validity of measurement
- Questionnaire design and pilot testing
04Unit 4: Sampling
5 topics+
- Population, sampling frame and sample
- Probability sampling: simple random, systematic, stratified, cluster
- Non-probability sampling: convenience, judgement, quota, snowball
- Sampling and non-sampling errors
- Determination of sample size
05Unit 5: Data Analysis & Report Writing
7 topics+
- Editing, coding and tabulation
- Descriptive statistics
- Hypothesis testing: type I and type II errors
- Parametric tests: z, t, ANOVA
- Non-parametric tests: chi-square
- Introduction to SPSS / Excel analysis
- Research report: structure, referencing and presentation
About this course
You will be able to
- Define a business research problem and write clear objectives and hypotheses
- Choose a suitable research design: exploratory, descriptive or causal
- Design a questionnaire and select proper measurement and scaling techniques
- Select a sampling method and decide the sample size
- Analyse data with descriptive statistics and basic hypothesis tests (t, chi-square, ANOVA)
- Write a structured research report with references
Who it is for
- MBA students of Semester 2 (AKTU) - Finance, Human Resource, Marketing specialisations
- Students who will do the summer internship and final research project
What you need
- Graduation in any discipline (MBA admission)
- Basic statistics (mean, standard deviation) and MS Excel
Online tests & result
Practice and unit tests online; marks and result show in your student login and at the centre.
Student login →
Questions
Which syllabus is followed?
The AKTU (Dr. A.P.J. Abdul Kalam Technical University, Lucknow) MBA syllabus of Business Research Methods (Semester 2). If your own university's syllabus differs, the centre follows your university syllabus and units.
Will I learn SPSS or Excel?
Yes. Data entry, descriptive statistics and basic tests are practised in Excel / SPSS so that you can use them in your project.
How will I be tested?
Unit-wise MCQ tests and a final paper at semester level, plus practice on short and long answer questions from previous university papers.
