Your roadmap · आपका रोडमैप
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Admission & first meetingप्रवेश और पहली मुलाकातEnquire at your nearest NDSS centre, meet the teacher, fix the batch time and get your study material.
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Part 1 of the syllabusपाठ्यक्रम भाग 1Unit-wise coaching with notes and doubt classes.
Unit 1: Fundamentals of CommunicationUnit 2: Written Business CommunicationUnit 3: Oral Communication
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Part 2 of the syllabusपाठ्यक्रम भाग 2Unit-wise coaching with notes and doubt classes.
Unit 4: Non-verbal and Cross-cultural CommunicationUnit 5: Digital Communication, Careers and Ethics
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Unit tests & assignmentsयूनिट टेस्टRegular tests in the university / board pattern.
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Semester 1 exam (university / board)विश्वविद्यालय / बोर्ड परीक्षाPrevious papers and full revision before the exam.
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Online tests & resultऑनलाइन टेस्ट और रिज़ल्टTake the tests online; your marks and result show in your student login and at the centre.
Syllabus · पाठ्यक्रम
1 subject · 5 chapters · 24 topics
01Unit 1: Fundamentals of Communication
5 topics+
- Meaning, process and models of communication
- Formal and informal communication, grapevine
- Downward, upward, horizontal and diagonal communication
- 7Cs of effective communication
- Barriers to communication and how to overcome them
02Unit 2: Written Business Communication
5 topics+
- Business letters: enquiry, order, complaint, adjustment
- Good-news and bad-news messages
- Memos, notices, circulars and e-mails
- Report writing: types, structure and executive summary
- Business proposals
03Unit 3: Oral Communication
5 topics+
- Listening: types and active listening
- Presentations: planning and delivery
- Meetings: notice, agenda and minutes
- Group discussions
- Job interviews and telephone etiquette
04Unit 4: Non-verbal and Cross-cultural Communication
4 topics+
- Kinesics, proxemics, paralanguage, chronemics and haptics
- Body language in business
- Cross-cultural communication
- Business etiquette
05Unit 5: Digital Communication, Careers and Ethics
5 topics+
- E-mail etiquette and digital tools
- Social media and professional networking
- Resume and cover letter writing
- Negotiation skills
- Ethics in business communication
About this course
You will be able to
- Explain the communication process, its types, networks and the 7Cs
- Identify barriers to communication and ways to overcome them
- Write business letters, memos, e-mails, reports and proposals in proper format
- Make presentations, conduct meetings and take part in group discussions and interviews
- Use non-verbal cues and cross-cultural etiquette effectively
- Prepare a resume and cover letter and communicate ethically in digital media
Who it is for
- MBA students of Semester 1 (AKTU, Lucknow) in Marketing, Finance and Human Resource specialisations
- MBA / PGDM students of other universities with a similar paper in their syllabus
What you need
- Graduation in any discipline (as required for MBA admission)
Online tests & result
Practice and unit tests online; marks and result show in your student login and at the centre.
Student login →
Questions
Which syllabus does the Business Communication course follow?
The AKTU (Dr. A.P.J. Abdul Kalam Technical University) MBA syllabus for Business Communication, unit by unit. The centre follows the student's own university syllabus where it differs.
Will previous year university questions be covered?
Yes, each unit ends with practice on the type of short and long questions asked in AKTU end-semester exams, plus MCQ tests.
Is speaking practice included?
Yes, students give short presentations and take part in mock group discussions and interviews in class.
