Your roadmap · आपका रोडमैप
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Admission & first meetingप्रवेश और पहली मुलाकातEnquire at your nearest NDSS centre, meet the teacher, fix the batch time and get your study material.
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Part 1 of the syllabusपाठ्यक्रम भाग 1Unit-wise coaching with notes and doubt classes.
Unit 1: Marketing Concepts and EnvironmentUnit 2: Consumer Behaviour and STPUnit 3: Product Decisions
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Part 2 of the syllabusपाठ्यक्रम भाग 2Unit-wise coaching with notes and doubt classes.
Unit 4: Pricing and DistributionUnit 5: Promotion and Recent Trends
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Unit tests & assignmentsयूनिट टेस्टRegular tests in the university / board pattern.
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Semester 3 exam (university / board)विश्वविद्यालय / बोर्ड परीक्षाPrevious papers and full revision before the exam.
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Online tests & resultऑनलाइन टेस्ट और रिज़ल्टTake the tests online; your marks and result show in your student login and at the centre.
Syllabus · पाठ्यक्रम
1 subject · 5 chapters · 24 topics
01Unit 1: Marketing Concepts and Environment
5 topics+
- Meaning and importance of marketing
- Production, product, selling, marketing and societal concepts
- Micro and macro marketing environment
- Marketing myopia
- Marketing in India: rural and urban
02Unit 2: Consumer Behaviour and STP
4 topics+
- Buying motives and buying decision process
- Bases of market segmentation
- Targeting strategies: undifferentiated, differentiated, concentrated
- Positioning and differentiation
03Unit 3: Product Decisions
5 topics+
- Product levels and classification
- Product life cycle
- New product development
- Branding, packaging and labelling
- BCG matrix and Ansoff matrix
04Unit 4: Pricing and Distribution
5 topics+
- Factors affecting price
- Pricing methods: cost-plus, competition-based, value-based
- Pricing strategies: skimming, penetration, psychological
- Channels of distribution and channel levels
- Retailing, wholesaling and logistics
05Unit 5: Promotion and Recent Trends
5 topics+
- Promotion mix: advertising, personal selling, sales promotion, PR
- Advertising media and budget
- Digital and social media marketing
- Green, rural and services marketing
- Customer relationship management
About this course
You will be able to
- Explain marketing concepts and analyse the micro and macro marketing environment
- Apply segmentation, targeting and positioning (STP) to Indian products
- Take product decisions using the product life cycle, branding and the BCG matrix
- Choose suitable pricing strategies and distribution channels
- Plan a promotion mix and explain digital and rural marketing trends
Who it is for
- BBA students of Semester 3 in UP state universities and affiliated colleges (Lucknow University pattern)
- Students planning a career in sales, marketing or advertising
What you need
- Principles of Management and Business Economics (Semesters 1-2)
Online tests & result
Practice and unit tests online; marks and result show in your student login and at the centre.
Student login →
Questions
Which syllabus does the course follow?
The common UP state university BBA syllabus for Marketing Management (Semester 3, Lucknow University pattern). The centre follows the student's own university syllabus (Lucknow University, MGKVP, VBSPU, CSJMU or any other) where it differs.
How are classes conducted?
Unit-wise lectures with examples from Indian business, short notes, numerical practice where needed and MCQ tests.
Do you use Indian brand examples?
Yes, every concept is explained with Indian brands such as Amul, Tata, Patanjali, Maruti and HUL.
Are previous year questions covered?
Yes, previous university questions are solved unit-wise before the semester examination.
