Entrepreneurship Development and Business Communication (B.Sc Agriculture)

Entrepreneurship, agri-business planning, project preparation and business communication.

6 MonthsDuration 5Chapters24Topics

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Syllabus · पाठ्यक्रम

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01Unit 1: Entrepreneurship and the Entrepreneur 5 topics

Concept and types of entrepreneurs
Characteristics and qualities
Achievement motivation
SWOT analysis
Entrepreneurship in agriculture

02Unit 2: Agri-business Environment and Support Schemes 5 topics

Agri-business opportunities in India and UP
Agri-clinics and Agri-business Centres scheme
PMEGP, MUDRA, Stand-Up India, Startup India
Farmer Producer Organisations
Institutional finance and support agencies

03Unit 3: Project Planning and Appraisal 5 topics

Project identification and feasibility study
Preparation of a project report
Payback period and benefit-cost ratio
Net present value and internal rate of return
Risk and break-even analysis

04Unit 4: Business Communication 4 topics

Process and elements of communication
Types of communication: formal, informal, verbal, non-verbal
Barriers to communication
Listening and presentation skills

05Unit 5: Business Correspondence, Reports and Meetings 5 topics

Business letters and e-mails
Report writing
Meetings: notice, agenda and minutes
7 Cs of effective communication
Negotiation and group discussion

About

You will be able to

Explain the concept of entrepreneurship and the qualities and motivation of an entrepreneur
Do a SWOT analysis and generate agri-business ideas
Use government schemes such as ACABC, PMEGP, MUDRA, Startup India and FPO support for agri-ventures
Prepare a simple project report and appraise it using payback period, BCR, NPV and IRR
Communicate effectively in business: letters, reports, presentations and meetings
Identify and overcome barriers to communication

Who it is for

B.Sc (Hons.) Agriculture students of Semester 5 (ICAR 5th Deans' Committee syllabus)
Students of agriculture colleges affiliated to UP state universities and agricultural universities
Agriculture graduates planning their own agri-business or start-up

What you need

Basic knowledge of agricultural economics and extension

Questions

Which syllabus does this course follow?

The course follows the ICAR 5th Deans' Committee B.Sc (Hons.) Agriculture syllabus used by UP agricultural universities (CSAUAT Kanpur, ANDUAT Ayodhya, SVPUAT Meerut, BUAT Banda) and agriculture colleges of UP state universities. Where your own university syllabus differs, the centre follows your university syllabus.

Will I prepare a project report?

Yes. Each student prepares a small agri-business project report with costs and appraisal.

Are NPV and BCR numericals taught?

Yes. Payback period, BCR, NPV and IRR are practised with simple examples.

Is communication practice included?

Yes. Letter writing, minutes of meetings and short presentations are practised.