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Agricultural Marketing, Trade and Prices (B.Sc Agriculture)

Agricultural markets, marketing channels, price policy, agricultural trade and WTO.

6 MonthsDuration 5Chapters25Topics
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Syllabus · पाठ्यक्रम

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01Unit 1: Agricultural Marketing - Concepts and Functions 5 topics
  1. Market and marketing: definitions
  2. Marketable and marketed surplus
  3. Marketing functions: exchange, physical and facilitating
  4. Problems of agricultural marketing in India
  5. Marketing of inputs and outputs
02Unit 2: Market Structure, Channels and Efficiency 5 topics
  1. Classification of markets
  2. Market structure: perfect competition, monopoly, oligopoly
  3. Marketing channels and intermediaries
  4. Price spread and producer's share in consumer rupee
  5. Marketing efficiency (Shepherd's and Acharya's methods)
03Unit 3: Market Institutions and Regulated Markets 5 topics
  1. Regulated markets and APMC Act
  2. Cooperative marketing and NAFED
  3. FCI, CWC and warehousing
  4. e-NAM and FPOs
  5. Futures trading and contract farming
04Unit 4: Agricultural Prices and Price Policy 5 topics
  1. Characteristics of agricultural prices
  2. Price fluctuations and cobweb model
  3. Agricultural price policy objectives
  4. CACP, MSP and procurement price
  5. Cost concepts used for MSP (A2+FL, C2)
05Unit 5: Agricultural Trade and WTO 5 topics
  1. Importance of international trade, comparative advantage
  2. India's agricultural exports and imports
  3. WTO and Agreement on Agriculture
  4. Market access, domestic support and export subsidy
  5. Amber, blue and green box; SPS and TRIPS

About

You will be able to

  • Explain marketing concepts, marketable and marketed surplus and marketing functions
  • Describe market structure, marketing channels, price spread and marketing efficiency
  • Explain the role of regulated markets (APMC), cooperatives, NAFED, FCI, warehousing and e-NAM
  • Explain price policy, MSP, CACP and price fluctuations (cobweb model)
  • Explain agricultural trade, WTO Agreement on Agriculture and its boxes of domestic support
  • Solve numericals on producer's share, price spread, marketing efficiency and marketable surplus

Who it is for

  • B.Sc (Hons.) Agriculture students of Semester 4 (ICAR 5th Deans' Committee syllabus)
  • Students of agriculture colleges affiliated to UP state universities and agricultural universities
  • Students preparing for ICAR-JRF (agri-business / agricultural economics), bank AFO and agriculture officer exams

What you need

  • Fundamentals of Agricultural Economics (Semester 1)

Questions

Which syllabus does this course follow?

The course follows the ICAR 5th Deans' Committee B.Sc (Hons.) Agriculture syllabus used by UP agricultural universities (CSAUAT Kanpur, ANDUAT Ayodhya, SVPUAT Meerut, BUAT Banda) and agriculture colleges of UP state universities. Where your own university syllabus differs, the centre follows your university syllabus.

Are numericals asked from marketing?

Yes. Producer's share, price spread, Shepherd's index and marketable surplus are commonly asked and are practised.

Is WTO covered in detail?

Yes. The Agreement on Agriculture with its boxes, de minimis limits and SPS measures is covered at semester level.

Do you give model papers?

Yes. Previous-year style questions and a model paper are given before the exam.

Download the syllabus (PDF)

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