Principles of Marketing (B.Com)

Marketing concept, consumer behaviour, segmentation and the 4Ps of product, price, place and promotion.

6 MonthsDuration 5Chapters22Topics

Enquire now

Syllabus · पाठ्यक्रम

Download PDF

01Unit 1: Introduction to Marketing 4 topics

Meaning, nature and scope of marketing
Needs, wants and demand
Production, product, selling, marketing and societal concepts
Marketing mix: 4Ps and 7Ps

02Unit 2: Consumer Behaviour and STP 4 topics

Consumer buying process
Factors influencing consumer behaviour
Market segmentation and its bases
Targeting and positioning

03Unit 3: Product and Pricing 5 topics

Product levels and classification
Product life cycle
Branding, packaging and labelling
New product development
Pricing objectives and methods: cost-plus, skimming, penetration

04Unit 4: Distribution 4 topics

Channels of distribution and channel levels
Wholesalers and retailers
Choice of channel
Logistics and physical distribution

05Unit 5: Promotion and Recent Trends 5 topics

Promotion mix: advertising, personal selling, sales promotion, publicity and PR
AIDA model
Digital and social media marketing
Rural marketing
Green marketing and CRM

About

You will be able to

Explain marketing concepts, the marketing mix and the 7Ps of services
Analyse consumer buying behaviour and apply segmentation, targeting and positioning
Explain product decisions, product life cycle, branding and pricing methods
Choose suitable distribution channels and intermediaries
Plan the promotion mix and explain digital, rural and green marketing

Who it is for

B.Com students (General stream) of Semester 5 under the UP State Universities NEP 2020 syllabus
Students interested in sales, marketing and digital marketing careers

What you need

Class 12 pass; Business Organization and Principles of Management are helpful

Questions

Is this subject useful for jobs?

Yes. Marketing concepts are used daily in sales, retail, advertising and digital marketing jobs.

Do you use real examples?

Yes, Indian brands and campaigns are used to explain the product life cycle, pricing and promotion.

Which syllabus does the course follow?

It follows the UP State Universities NEP 2020 common minimum syllabus for B.Com. Where your own university's syllabus differs, the centre teaches as per your university syllabus and papers.