Business Economics (BBA)

Micro economics for managers: demand, supply, elasticity, production, cost and market structures.

6 MonthsDuration 5Chapters26Topics

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Syllabus · पाठ्यक्रम

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01Unit 1: Introduction to Business Economics 4 topics

Meaning, nature and scope of business economics
Micro and macro economics
Basic economic problems and opportunity cost
Role of a managerial economist

02Unit 2: Demand and Elasticity 6 topics

Law of demand and its exceptions
Determinants of demand
Supply and market equilibrium
Price, income and cross elasticity of demand
Measurement of elasticity
Demand forecasting (introduction)

03Unit 3: Consumer Behaviour 5 topics

Cardinal utility: law of diminishing marginal utility
Law of equi-marginal utility
Ordinal approach: indifference curves and MRS
Budget line and consumer equilibrium
Consumer surplus

04Unit 4: Production and Cost 6 topics

Production function
Law of variable proportions
Returns to scale
Economies and diseconomies of scale
Short-run cost curves: TC, TFC, TVC, AC, MC
Long-run average cost curve

05Unit 5: Market Structures 5 topics

Revenue concepts: TR, AR, MR
Perfect competition: price and output
Monopoly and price discrimination
Monopolistic competition
Oligopoly and kinked demand curve

About

You will be able to

Explain the nature and scope of business (managerial) economics and its use in decisions
Analyse demand and supply and calculate price, income and cross elasticity
Explain consumer behaviour using utility and indifference curve analysis
Describe production functions, returns to scale and cost curves
Explain price and output determination under perfect competition, monopoly, monopolistic competition and oligopoly

Who it is for

BBA students of Semester 1 in UP state universities and affiliated colleges (Lucknow University pattern)
Students with no previous economics background (explained from basics)

What you need

10+2 in any stream
Basic arithmetic and graph reading

Questions

Which syllabus does the course follow?

The common UP state university BBA syllabus for Business Economics (Semester 1, Lucknow University pattern). The centre follows the student's own university syllabus (Lucknow University, MGKVP, VBSPU, CSJMU or any other) where it differs.

How are classes conducted?

Unit-wise lectures with examples from Indian business, short notes, numerical practice where needed and MCQ tests.

Are numericals asked?

Yes, elasticity, cost and revenue numericals are common and are practised in every unit.

Are previous year questions covered?

Yes, previous university questions are solved unit-wise before the semester examination.