YouTube & Social Media Content Creation

Planning, shooting, editing and growing a channel safely.

1 MonthsDuration 7Chapters35Topics

Syllabus · पाठ्यक्रम

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01Understanding Platforms and Choosing a Niche 5 topics
  1. YouTube, Instagram, Facebook and other platforms
  2. Long videos and short vertical videos
  3. Choosing a niche
  4. Knowing your target audience
  5. Content pillars
02Planning Content 5 topics
  1. Finding ideas from search and comments
  2. Content calendar
  3. Writing a simple script
  4. The hook in the first few seconds
  5. Call to action
03Shooting with a Mobile 5 topics
  1. Horizontal and vertical framing
  2. Natural and LED light
  3. Clear audio with a lapel mic
  4. Steady shots and B-roll
  5. Shooting in a quiet place
04Editing, Thumbnails and Titles 5 topics
  1. Editing for viewer retention
  2. Captions and subtitles
  3. Thumbnail design (1280 x 720)
  4. Titles, descriptions and hashtags
  5. Background music that is copyright-safe
05Uploading and Growing the Channel 5 topics
  1. Keywords and search
  2. Posting regularly
  3. Replying to comments and building community
  4. Collaborations
  5. Analytics: impressions, CTR, watch time, retention
06Earning from Content 5 topics
  1. Platform ad revenue programmes
  2. Brand deals and disclosure of paid partnerships
  3. Affiliate marketing
  4. Selling your own products and services
  5. Keeping income records for tax
07Safety, Copyright and Rules 5 topics
  1. Community guidelines
  2. Copyright claims and strikes
  3. Privacy of yourself, family and children
  4. 2-step verification and strong passwords
  5. Handling trolls and fake news; cyber fraud helpline 1930

About

You will be able to

  • Choose a niche and the right platform and format for your audience
  • Plan content with a calendar, script and a strong hook
  • Shoot good-quality videos with a mobile phone: framing, light and clear audio
  • Edit videos, add captions and make clickable thumbnails and titles
  • Grow a channel using keywords, consistency and analytics (CTR, retention)
  • Understand honest ways to earn: ads, brand deals with disclosure, affiliate links and own products
  • Stay safe: copyright, community rules, privacy and account security

Who it is for

  • Young people who want to start a YouTube or Instagram channel
  • Teachers, cooks, artists and shop owners who want to share their skill online
  • Small businesses that want to market on social media

What you need

  • A smartphone with internet
  • Basic phone use; a Google account

Questions

Will the course guarantee income or subscribers?

No. Growth depends on your content, consistency and audience. The course teaches the right methods and avoids shortcuts like buying views.

Do I need a computer?

No. Everything can be done on a smartphone. A computer helps for longer editing.

Are platform earning rules covered?

Yes, the basics. Platforms change their eligibility rules from time to time, so the trainer shows how to check the latest rules on the official help pages.

How long is the course?

1 month; each learner makes and uploads practice videos.

Download the syllabus (PDF)

Tell us who you are — your copy is made with your name, and our counsellor can help you choose the right course and centre.

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