E-Commerce (B.Com)

E-commerce models, online payment systems, cyber security, IT Act and digital marketing.

6 महीनेअवधि 5Chapters29टॉपिक

अभी पूछताछ करें

सिलेबस · पाठ्यक्रम

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01Unit 1: Introduction to E-Commerce 6 टॉपिक

Meaning, nature and scope of e-commerce
E-commerce vs e-business
Advantages and limitations
Growth of e-commerce in India
Electronic Data Interchange (EDI)
Government e-Marketplace (GeM)

02Unit 2: E-Commerce Business Models 5 टॉपिक

B2B, B2C, C2C, C2B and B2G models
Marketplace and inventory models
FDI policy for e-commerce
Revenue models: commission, subscription, advertising
M-commerce and social commerce

03Unit 3: Online Payment Systems 6 टॉपिक

Traditional vs electronic payment
Credit / debit cards and net banking
UPI and digital wallets
Payment gateways and merchant discount rate
Cash on delivery
Risks in e-payment and two-factor authentication

04Unit 4: Cyber Security and IT Act 6 टॉपिक

Security threats: phishing, malware, hacking, DoS
Encryption and SSL / TLS
Digital signature and certifying authorities
Firewalls and safe practices
Information Technology Act, 2000 and cyber offences
Consumer Protection (E-Commerce) Rules, 2020

05Unit 5: Digital Marketing 6 टॉपिक

Concept of digital marketing
SEO and search engine marketing
Social media and email marketing
Affiliate and influencer marketing
Online advertising metrics: impressions, CTR, conversion
CRM and web analytics

परिचय

आप यह कर पाएँगे

Explain the meaning, scope and growth of e-commerce in India
Classify e-commerce businesses into B2B, B2C, C2C and other models
Explain how online payments, gateways and UPI work and their risks
Identify common cyber threats and the protection given by encryption and digital signatures
State the main provisions of the IT Act, 2000 and e-commerce consumer rules
Use basic digital marketing terms such as SEO, CTR and affiliate marketing

यह किसके लिए है

B.Com students of Semester 6 (UP state universities, NEP 2020)
Students who want to understand online business and payments for jobs or their own venture

आपको क्या चाहिए

Enrolled in B.Com (Semester 5 / 6) of a UP state university
University syllabus and previous papers of your semester, if available
Basic familiarity with a smartphone and the internet

सवाल

Which syllabus does this course follow?

It follows the UP State Universities NEP 2020 common minimum syllabus for B.Com. Where your own university's syllabus differs, the centre teaches your university's units and papers.

Is computer practical needed?

The paper is theory, but the trainer shows live examples of marketplaces, payment gateways and ad dashboards.

Is the IT Act covered in detail?

The main definitions, digital signature provisions and common cyber offences are covered at B.Com level.