Nature of services, service quality, the extended services marketing mix and customer relationship.
The AKTU (Dr. A.P.J. Abdul Kalam Technical University, Lucknow) MBA syllabus of Marketing of Services (Semester 4). If your own university's syllabus differs, the centre follows your university syllabus and units.
Yes. Each concept is applied to Indian banks, insurers, airlines, hotels, hospitals and telecom companies.
Unit-wise MCQ tests and a final paper at semester level, plus practice on short and long answer questions from previous university papers.
