Managerial Economics (MBA)

Demand, supply, production, cost, market structures and pricing decisions from a manager's view.

6 महीनेअवधि 5Chapters24टॉपिक

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सिलेबस · पाठ्यक्रम

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01Unit 1: Introduction to Managerial Economics 5 टॉपिक

Nature, scope and significance
Micro and macro economics
Opportunity cost, incremental and marginal concepts
Time perspective, discounting and equi-marginal principle
Objectives of the firm

02Unit 2: Demand Analysis and Forecasting 4 टॉपिक

Law of demand and its determinants
Utility and indifference curve analysis
Price, income, cross and advertising elasticity
डिमांड फ़ोरकास्टिंग के तरीके

03Unit 3: Production and Cost Analysis 5 टॉपिक

Production function and law of variable proportions
Returns to scale and isoquants
Cost concepts and short-run cost curves
Long-run costs and economies of scale
Break-even analysis

04Unit 4: Market Structures and Pricing 5 टॉपिक

Perfect competition
Monopoly and price discrimination
Monopolistic competition
Oligopoly and kinked demand curve
Pricing methods: cost-plus, penetration, skimming

05Unit 5: Macroeconomic Environment 5 टॉपिक

National income concepts and measurement
Inflation and its control
Business cycles
Monetary policy and RBI tools
Fiscal policy and balance of payments

परिचय

आप यह कर पाएँगे

Apply basic economic concepts such as opportunity cost, incremental reasoning and discounting to business decisions
Analyse demand and calculate price, income and cross elasticities
Explain production functions, cost behaviour and break-even analysis
Compare market structures and choose suitable pricing strategies
Interpret national income, inflation, business cycles and monetary and fiscal policy for business

यह किसके लिए है

MBA students of Semester 1 (AKTU, Lucknow) in Marketing, Finance and Human Resource specialisations
MBA / PGDM students of other universities with a similar paper in their syllabus

आपको क्या चाहिए

Graduation in any discipline (as required for MBA admission)

सवाल

Which syllabus does the Managerial Economics course follow?

The AKTU (Dr. A.P.J. Abdul Kalam Technical University) MBA syllabus for Managerial Economics, unit by unit. The centre follows the student's own university syllabus where it differs.

Will previous year university questions be covered?

Yes, each unit ends with practice on the type of short and long questions asked in AKTU end-semester exams, plus MCQ tests.

Is a lot of maths needed?

Only basic algebra and simple graphs; every numerical type is solved step by step.