NDSS Academy

Business Administration (Marketing)

MBA · Semester 3

6 महीनेअवधि 6Subjects 30Chapters ऑनलाइनTests & result
अभी पूछताछ करें Nearest centre Syllabus PDF

Your roadmap · आपका रोडमैप

  1. 1
    Admission & first meetingप्रवेश और पहली मुलाकात

    Enquire at your nearest NDSS centre, meet the teacher, fix the batch time and get your study material.

  2. 2
    Semester 3 — subject classesसेमेस्टर 3 — विषयवार कक्षाएँ

    Every theory subject of the term, unit by unit, with notes, numericals and doubt classes.

    Strategic ManagementBusiness TaxationConsumer BehaviourIntegrated Marketing CommunicationSales & Distribution Management
  3. 3
    Labs, practicals & project workलैब, प्रैक्टिकल और प्रोजेक्ट

    Experiments / jobs / project work as in the syllabus, with practical file and viva preparation.

    Summer Internship Project
  4. 4
    Unit tests & mid-termयूनिट टेस्ट और मिड-टर्म

    A test after every unit and a mid-term in the university / board pattern.

  5. 5
    Semester 3 mock testमॉक टेस्ट

    A full mock test of all subjects before the exam, with analysis.

  6. 6
    Semester 3 exam (university / board)सेमेस्टर / वार्षिक परीक्षा

    Previous papers, important questions and full revision.

  7. 7
    Online tests & resultऑनलाइन टेस्ट और रिज़ल्ट

    Take the tests online; your marks and result show in your student login and at the centre.

सिलेबस · पाठ्यक्रम

6 subjects · 30 chapters · 154 topics

Strategic Management5 chapters · 6 Months Subject page →
01Unit 1: Introduction to Strategic Management 5 टॉपिक
  1. Concept of strategy and strategic management
  2. Strategic management process
  3. Vision, mission, goals and objectives
  4. Strategic intent and levels of strategy
  5. Corporate governance and social responsibility in strategy
02Unit 2: Environmental & Internal Analysis 7 टॉपिक
  1. External environment: PESTEL
  2. Industry analysis: Porter's five forces
  3. Strategic groups and competitor analysis
  4. Internal analysis: resource-based view, VRIO
  5. Value chain analysis
  6. Core competence and competitive advantage
  7. SWOT and TOWS matrix
03Unit 3: Corporate Level Strategies 6 टॉपिक
  1. Grand strategies: stability, expansion, retrenchment, combination
  2. Ansoff product-market matrix
  3. Integration and diversification
  4. Mergers, acquisitions, joint ventures and strategic alliances
  5. Turnaround and divestment
  6. Portfolio analysis: BCG matrix, GE nine-cell matrix
04Unit 4: Business & Functional Level Strategies 4 टॉपिक
  1. Porter's generic strategies: cost leadership, differentiation, focus
  2. Competitive strategies in different industry life-cycle stages
  3. Blue ocean strategy
  4. Functional strategies: marketing, finance, HR, operations
05Unit 5: Strategy Implementation & Control 6 टॉपिक
  1. Structure and strategy
  2. McKinsey 7S framework
  3. Leadership, culture and change
  4. Resource allocation
  5. Strategic control and evaluation
  6. Balanced scorecard
Business Taxation5 chapters · 6 Months Subject page →
01Unit 1: Basic Concepts of Income Tax 6 टॉपिक
  1. Income-tax Act and Finance Act; Income-tax Act, 2025 in force from 1 April 2026
  2. Person, assessee, income, previous year / tax year
  3. Residential status of individuals and companies
  4. Scope of total income
  5. Exempt incomes
  6. Old and new tax regimes
02Unit 2: Heads of Income 6 टॉपिक
  1. Income from salaries: allowances and perquisites
  2. Income from house property: annual value, standard deduction
  3. Profits and gains of business or profession
  4. Depreciation (block of assets)
  5. Capital gains: short-term and long-term
  6. Income from other sources
03Unit 3: Total Income & Tax Liability 6 टॉपिक
  1. Clubbing and set-off and carry forward of losses
  2. Deductions under Chapter VI-A (80C, 80D and others)
  3. Computation of total income and tax for individuals
  4. Rebate, surcharge and health and education cess
  5. TDS, TCS and advance tax
  6. Filing of returns
04Unit 4: Corporate Taxation 4 टॉपिक
  1. Tax rates for domestic companies, concessional regimes
  2. Minimum Alternate Tax (MAT)
  3. Tax on dividends in the hands of shareholders
  4. Tax issues in business decisions: make or buy, lease or buy
05Unit 5: Goods and Services Tax (GST) 6 टॉपिक
  1. Concept and need of GST; 101st Constitutional Amendment
  2. CGST, SGST / UTGST and IGST
  3. Supply, time and place of supply
  4. Input tax credit
  5. Registration, composition scheme and returns
  6. GST Council and e-way bill
Consumer Behaviour5 chapters · 6 Months Subject page →
01Unit 1: Introduction to Consumer Behaviour 5 टॉपिक
  1. Meaning, nature and scope of consumer behaviour
  2. Consumer and customer; organisational buyer
  3. Consumer research process
  4. Market segmentation and consumer behaviour
  5. Consumer behaviour in the digital age
02Unit 2: Individual Determinants 6 टॉपिक
  1. Motivation: Maslow's hierarchy, needs and goals
  2. Perception: absolute threshold, JND (Weber's law), selective perception
  3. Learning: classical and operant conditioning, cognitive learning
  4. Personality: Freudian, trait theories; brand personality
  5. Attitude: formation, tri-component and Fishbein models
  6. Lifestyle and psychographics (VALS)
03Unit 3: Group & Social Influences 5 टॉपिक
  1. Reference groups and opinion leaders
  2. Family decision making and family life cycle
  3. Social class
  4. Culture, sub-culture and cross-culture
  5. Word of mouth and social media influencers
04Unit 4: Consumer Decision Process 6 टॉपिक
  1. Problem recognition, information search, evaluation of alternatives
  2. Purchase decision and post-purchase behaviour
  3. Cognitive dissonance
  4. Types of buying behaviour (Assael)
  5. Involvement: high and low
  6. Models: Nicosia, Howard-Sheth, Engel-Kollat-Blackwell
05Unit 5: Diffusion of Innovation & Applications 5 टॉपिक
  1. Diffusion of innovations: adopter categories
  2. Adoption process
  3. Consumerism and consumer rights
  4. Rural and Indian consumer behaviour
  5. Ethics in influencing consumers
Integrated Marketing Communication5 chapters · 6 Months Subject page →
01Unit 1: Introduction to IMC 5 टॉपिक
  1. Concept, evolution and importance of IMC
  2. Communication process: sender, encoding, media, decoding, noise, feedback
  3. Promotion mix elements
  4. Push and pull strategies
  5. Role of advertising agencies
02Unit 2: Objectives & Budgeting 4 टॉपिक
  1. Response hierarchy models: AIDA, hierarchy of effects
  2. DAGMAR approach
  3. Setting communication objectives
  4. Budgeting methods: percentage of sales, competitive parity, objective and task, affordable
03Unit 3: Creative Strategy & Advertising 6 टॉपिक
  1. Creative strategy and big idea
  2. Unique selling proposition
  3. Advertising appeals: rational, emotional, fear, humour
  4. Message structure and execution styles
  5. Celebrity endorsement
  6. Advertising regulation: ASCI
04Unit 4: Media Planning 4 टॉपिक
  1. Types of media: print, TV, radio, outdoor, digital
  2. Media planning process
  3. Reach, frequency, GRP and CPM
  4. Media scheduling: continuous, flighting, pulsing
05Unit 5: Other IMC Tools & Effectiveness 5 टॉपिक
  1. Sales promotion: consumer and trade
  2. Public relations and publicity
  3. Direct marketing and personal selling
  4. Digital and social media communication
  5. Measuring effectiveness: pre-testing and post-testing
Sales & Distribution Management5 chapters · 6 Months Subject page →
01Unit 1: Sales Management & Personal Selling 5 टॉपिक
  1. Nature, objectives and functions of sales management
  2. Personal selling: types of sales jobs
  3. Selling process: prospecting, pre-approach, approach, presentation, objection handling, closing, follow-up
  4. Selling theories: AIDAS, buying formula
  5. Consultative and relationship selling
02Unit 2: Sales Planning & Organisation 6 टॉपिक
  1. Sales forecasting methods
  2. Sales budget
  3. Sales territories: design and allocation
  4. Sales quotas: types and setting
  5. Sales organisation structures
  6. Sales force size: workload method
03Unit 3: Managing the Sales Force 5 टॉपिक
  1. Recruitment and selection of sales people
  2. Sales training
  3. Motivation and leadership
  4. Compensation: salary, commission, combination plans
  5. Evaluation and control of sales performance
04Unit 4: Distribution Channels 6 टॉपिक
  1. Channel functions and channel levels
  2. Types of intermediaries: wholesalers, retailers, agents, C&F
  3. Channel design: intensive, selective, exclusive distribution
  4. Vertical marketing systems
  5. Channel conflict and its management
  6. Omni-channel and e-commerce distribution
05Unit 5: Logistics & Supply Chain 5 टॉपिक
  1. Marketing logistics: objectives
  2. Order processing
  3. Warehousing and inventory
  4. Transportation modes
  5. Supply chain integration and technology
Summer Internship Project5 chapters · 6 Months Subject page →
01Milestone 1: Internship Search & Topic Selection 4 टॉपिक
  1. Preparing the resume and cover letter
  2. Applying to companies, banks, NGOs and start-ups
  3. Choosing a topic with the company guide and faculty guide
  4. Training letter and joining formalities
02Milestone 2: Synopsis 4 टॉपिक
  1. Company profile and problem statement
  2. Objectives of the study
  3. Research methodology: design, sample, tools
  4. Week-wise work plan
03Milestone 3: Training Work & Data Collection 4 टॉपिक
  1. Learning the department's work and keeping a daily diary
  2. Questionnaire / interview data collection
  3. Secondary data from company records and reports
  4. Weekly review with the guide
04Milestone 4: Report Writing 4 टॉपिक
  1. Report format: certificate, declaration, acknowledgement, contents
  2. Chapters: introduction, company profile, literature, methodology, analysis, findings, suggestions, conclusion
  3. Tables, charts and interpretation
  4. References, annexures and plagiarism check
05Milestone 5: Presentation & Viva 4 टॉपिक
  1. Preparing 10-12 slides
  2. Explaining learning from the internship
  3. Answering common viva questions
  4. Final submission and evaluation

About this course

आप यह कर पाएँगे

  • Complete Strategic Management syllabus with regular tests
  • Complete Business Taxation syllabus with regular tests
  • Complete Consumer Behaviour syllabus with regular tests
  • Complete Integrated Marketing Communication syllabus with regular tests
  • Complete Sales & Distribution Management syllabus with regular tests
  • Complete Summer Internship Project syllabus with regular tests

यह किसके लिए है

  • MBA students of Semester 3 (AKTU) - Finance, Human Resource, Marketing specialisations
  • Students preparing for consulting, business development and general management roles

आपको क्या चाहिए

  • Completion of MBA Semester 1 and 2 (management, marketing, finance basics)
  • Habit of reading business news for case examples
Online tests & result Practice and unit tests online; marks and result show in your student login and at the centre. Student login →

सवाल

Which syllabus is followed?

The AKTU (Dr. A.P.J. Abdul Kalam Technical University, Lucknow) MBA syllabus of Strategic Management (Semester 3). If your own university's syllabus differs, the centre follows your university syllabus and units.

How are case studies handled?

Every unit has short Indian company cases (Tata, Reliance, Maruti, Infosys and others) solved in the format expected in the AKTU paper.

How will I be tested?

Unit-wise MCQ tests and a final paper at semester level, plus practice on short and long answer questions from previous university papers.

Which tax law is taught after the new Income-tax Act?

Concepts are taught as per the syllabus and the law applicable to your exam year; changes under the Income-tax Act, 2025 are explained alongside the older section numbers.

Are Indian examples used?

Yes. Concepts are explained with Indian brands and rural / urban consumer examples, as expected in AKTU answers.

Will I prepare a campaign?

Yes. You plan a small IMC campaign for a brand: objective, budget, message, media plan and measurement.

Are field sales skills practised?

Yes. Role plays on approaching a customer, handling objections and closing are done along with the theory.

When is the summer internship done?

Between Semester 2 and Semester 3 (6-8 weeks in summer); the report and viva are evaluated in Semester 3 as per AKTU.

Download the syllabus (PDF)

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