NDSS Academy

Business Administration (Marketing)

MBA · Semester 2

6 महीनेअवधि 7Subjects 35Chapters ऑनलाइनTests & result
अभी पूछताछ करें Nearest centre Syllabus PDF

Your roadmap · आपका रोडमैप

  1. 1
    Admission & first meetingप्रवेश और पहली मुलाकात

    Enquire at your nearest NDSS centre, meet the teacher, fix the batch time and get your study material.

  2. 2
    Semester 2 — subject classesसेमेस्टर 2 — विषयवार कक्षाएँ

    Every theory subject of the term, unit by unit, with notes, numericals and doubt classes.

    Organizational BehaviourFinancial Management & Corporate FinanceHuman Resource ManagementBusiness Research MethodsProduction & Operations ManagementBusiness Environment & Legal Aspects of BusinessBusiness Analytics
  3. 3
    Unit tests & mid-termयूनिट टेस्ट और मिड-टर्म

    A test after every unit and a mid-term in the university / board pattern.

  4. 4
    Semester 2 mock testमॉक टेस्ट

    A full mock test of all subjects before the exam, with analysis.

  5. 5
    Semester 2 exam (university / board)सेमेस्टर / वार्षिक परीक्षा

    Previous papers, important questions and full revision.

  6. 6
    Online tests & resultऑनलाइन टेस्ट और रिज़ल्ट

    Take the tests online; your marks and result show in your student login and at the centre.

सिलेबस · पाठ्यक्रम

7 subjects · 35 chapters · 197 topics

Organizational Behaviour5 chapters · 6 Months Subject page →
01Unit 1: Foundations of OB and Individual Behaviour 6 टॉपिक
  1. Concept, nature, scope and models of OB
  2. Contributing disciplines and challenges
  3. Personality: Big Five and MBTI
  4. Perception and attribution
  5. Learning theories
  6. Attitudes, values and job satisfaction
02Unit 2: Motivation, Emotions and Stress 5 टॉपिक
  1. Content theories: Maslow, Herzberg, McClelland, ERG
  2. Process theories: Vroom, Adams equity, goal-setting
  3. Job design and job enrichment
  4. Emotions and emotional intelligence
  5. Work stress and its management
03Unit 3: Group Behaviour, Teams, Power and Politics 5 टॉपिक
  1. Types of groups and stages of group development
  2. Group norms, cohesiveness and groupthink
  3. Teams and team building
  4. Bases of power (French and Raven)
  5. Organisational politics
04Unit 4: Leadership and Conflict 5 टॉपिक
  1. Trait and behavioural theories (Ohio, Michigan, managerial grid)
  2. Contingency theories: Fiedler, Hersey-Blanchard, path-goal
  3. Transformational and transactional leadership
  4. Conflict process and types
  5. Conflict-handling styles and negotiation
05Unit 5: Organisational Culture, Change and Development 5 टॉपिक
  1. Organisational culture and its levels
  2. Creating and sustaining culture
  3. Lewin's change model
  4. Resistance to change and managing it
  5. Organisational development interventions
Financial Management & Corporate Finance5 chapters · 6 Months Subject page →
01Unit 1: Introduction and Time Value of Money 5 टॉपिक
  1. Nature, scope and functions of finance
  2. Profit maximisation vs wealth maximisation
  3. Agency problem
  4. Compounding and discounting
  5. Annuities and perpetuities
02Unit 2: Capital Budgeting 5 टॉपिक
  1. Nature and process of capital budgeting
  2. Payback period and accounting rate of return
  3. Net present value and profitability index
  4. Internal rate of return
  5. Risk analysis in capital budgeting (introduction)
03Unit 3: Cost of Capital, Leverage and Capital Structure 5 टॉपिक
  1. Cost of debt, preference and equity capital
  2. CAPM and dividend growth model
  3. Weighted average cost of capital
  4. Operating, financial and combined leverage
  5. Capital structure theories: NI, NOI, traditional and MM
04Unit 4: Dividend Decisions 5 टॉपिक
  1. Forms of dividend and dividend policy
  2. Walter's model
  3. Gordon's model
  4. MM dividend irrelevance theory
  5. Bonus shares, stock split and buyback
05Unit 5: Working Capital Management and Corporate Finance 6 टॉपिक
  1. Concepts and operating cycle
  2. Financing of working capital
  3. Cash management
  4. Receivables management
  5. Inventory management and EOQ
  6. Sources of long-term finance
Human Resource Management5 chapters · 6 Months Subject page →
01Unit 1: Introduction to HRM 6 टॉपिक
  1. Meaning, nature and scope of HRM
  2. HRM vs personnel management
  3. Functions of HRM: managerial and operative
  4. Role and qualities of the HR manager
  5. HRM in the Indian context
  6. Strategic HRM and HR as a business partner
02Unit 2: Human Resource Planning & Job Analysis 5 टॉपिक
  1. Human resource planning: need, process and methods
  2. Demand and supply forecasting of manpower
  3. Job analysis: process and methods
  4. Job description and job specification
  5. Job design: job enlargement, job enrichment, job rotation
03Unit 3: Recruitment, Selection & Induction 5 टॉपिक
  1. Recruitment: internal and external sources
  2. E-recruitment and campus recruitment
  3. Selection process and selection tests
  4. Interviews: types and errors
  5. Placement, induction and socialisation
04Unit 4: Training, Development & Performance Appraisal 7 टॉपिक
  1. Training need analysis
  2. On-the-job and off-the-job training methods
  3. Management development programmes
  4. Evaluation of training: Kirkpatrick model
  5. Performance appraisal: traditional and modern methods
  6. 360-degree feedback and MBO
  7. Appraisal errors: halo, leniency, central tendency, recency
05Unit 5: Compensation & Employee Relations 7 टॉपिक
  1. Job evaluation methods
  2. Wage and salary administration
  3. Incentives and fringe benefits
  4. Promotion, transfer and separation
  5. Grievance handling and discipline
  6. Employee welfare, health and safety
  7. HR audit and HRIS
Business Research Methods5 chapters · 6 Months Subject page →
01Unit 1: Introduction to Business Research 6 टॉपिक
  1. Meaning, objectives and types of research
  2. Research process
  3. Research problem identification and formulation
  4. Literature review
  5. Hypothesis: meaning, types and formulation
  6. Ethics in business research
02Unit 2: Research Design 5 टॉपिक
  1. Exploratory research design
  2. Descriptive research design: cross-sectional and longitudinal
  3. Causal / experimental research design
  4. Validity in experiments: internal and external
  5. Qualitative research: focus group, depth interview
03Unit 3: Data Collection, Measurement & Scaling 6 टॉपिक
  1. Primary and secondary data
  2. Observation, survey and interview methods
  3. Levels of measurement: nominal, ordinal, interval, ratio
  4. Attitude scales: Likert, semantic differential, Thurstone
  5. Reliability and validity of measurement
  6. Questionnaire design and pilot testing
04Unit 4: Sampling 5 टॉपिक
  1. Population, sampling frame and sample
  2. Probability sampling: simple random, systematic, stratified, cluster
  3. Non-probability sampling: convenience, judgement, quota, snowball
  4. Sampling and non-sampling errors
  5. Determination of sample size
05Unit 5: Data Analysis & Report Writing 7 टॉपिक
  1. Editing, coding and tabulation
  2. Descriptive statistics
  3. Hypothesis testing: type I and type II errors
  4. Parametric tests: z, t, ANOVA
  5. Non-parametric tests: chi-square
  6. Introduction to SPSS / Excel analysis
  7. Research report: structure, referencing and presentation
Production & Operations Management5 chapters · 6 Months Subject page →
01Unit 1: Introduction to Operations Management 6 टॉपिक
  1. Production vs operations management
  2. Scope and functions of operations
  3. Types of production systems: job, batch, mass, continuous
  4. Operations strategy and competitive priorities
  5. Productivity: meaning and measurement
  6. Manufacturing vs service operations
02Unit 2: Facility Location & Layout 5 टॉपिक
  1. Factors affecting plant location
  2. Location methods: factor rating, break-even, centre of gravity
  3. Types of layout: process, product, fixed-position, cellular
  4. Line balancing basics
  5. Capacity planning
03Unit 3: Production Planning & Control 5 टॉपिक
  1. Aggregate planning strategies
  2. Master production schedule
  3. Material requirement planning (MRP)
  4. Scheduling and sequencing: Johnson's rule
  5. Work study: method study and time study
04Unit 4: Inventory Management 5 टॉपिक
  1. Types and costs of inventory
  2. Economic order quantity (EOQ)
  3. Reorder point and safety stock
  4. Selective control: ABC, VED, FSN
  5. Just-in-time (JIT) and Kanban
05Unit 5: Quality Management & Supply Chain 6 टॉपिक
  1. Quality: dimensions and cost of quality
  2. Statistical quality control: control charts and acceptance sampling
  3. TQM, Kaizen and Six Sigma
  4. ISO 9000 standards
  5. Supply chain management: concept and drivers
  6. Bullwhip effect and lean operations
Business Environment & Legal Aspects of Business5 chapters · 6 Months Subject page →
01Unit 1: Business Environment 6 टॉपिक
  1. Meaning and components of business environment
  2. Internal and external environment
  3. Micro and macro environment
  4. PESTEL analysis
  5. Economic systems: capitalist, socialist, mixed
  6. Environmental scanning
02Unit 2: Economic Policies & Reforms 6 टॉपिक
  1. New Economic Policy 1991: liberalisation, privatisation, globalisation
  2. Monetary policy and the RBI
  3. Fiscal policy and the Union Budget
  4. Industrial policy and FDI policy
  5. GST overview
  6. WTO and India
03Unit 3: Indian Contract Act, 1872 7 टॉपिक
  1. Essentials of a valid contract
  2. Offer, acceptance and consideration
  3. Capacity to contract and free consent
  4. Void, voidable and illegal agreements
  5. Performance and discharge of contract
  6. Remedies for breach of contract
  7. Indemnity, guarantee, bailment and agency
04Unit 4: Sale of Goods & Negotiable Instruments 6 टॉपिक
  1. Sale vs agreement to sell
  2. Conditions and warranties
  3. Caveat emptor
  4. Rights of an unpaid seller
  5. Promissory note, bill of exchange and cheque
  6. Dishonour of cheque: Section 138
05Unit 5: Company Law & Consumer Protection 7 टॉपिक
  1. Companies Act 2013: types of companies
  2. Memorandum and articles of association
  3. Prospectus, directors and meetings
  4. One person company and LLP basics
  5. Consumer Protection Act 2019: rights of consumers
  6. Consumer commissions and CCPA
  7. Competition Act 2002 and IT Act basics
Business Analytics5 chapters · 6 Months Subject page →
01Unit 1: Introduction to Business Analytics 6 टॉपिक
  1. Meaning, evolution and scope of business analytics
  2. Data, information and decision making
  3. Descriptive, predictive and prescriptive analytics
  4. Business intelligence vs business analytics
  5. Big data: volume, velocity, variety, veracity
  6. Applications in marketing, finance, HR and operations
02Unit 2: Data Management & Descriptive Analytics 5 टॉपिक
  1. Types of data: structured and unstructured
  2. Data collection, cleaning and preparation
  3. Measures of central tendency and dispersion
  4. Data visualisation: charts, dashboards, pivot tables
  5. Introduction to Excel, Power BI / Tableau
03Unit 3: Predictive Analytics 5 टॉपिक
  1. Correlation analysis
  2. Simple and multiple linear regression
  3. R-squared and interpretation of coefficients
  4. Time-series forecasting: moving average, exponential smoothing
  5. Logistic regression basics
04Unit 4: Data Mining & Machine Learning Basics 6 टॉपिक
  1. Data mining process (CRISP-DM)
  2. Classification: decision tree, k-nearest neighbours
  3. Clustering: k-means
  4. Association rules: support, confidence, lift
  5. Model evaluation: confusion matrix, accuracy, precision, recall
  6. Overfitting and train-test split
05Unit 5: Prescriptive Analytics 5 टॉपिक
  1. Optimisation and linear programming formulation
  2. Graphical solution and Excel Solver
  3. What-if analysis and scenario analysis
  4. Simulation basics (Monte Carlo)
  5. Ethics and privacy in analytics

About this course

आप यह कर पाएँगे

  • Complete Organizational Behaviour syllabus with regular tests
  • Complete Financial Management & Corporate Finance syllabus with regular tests
  • Complete Human Resource Management syllabus with regular tests
  • Complete Business Research Methods syllabus with regular tests
  • Complete Production & Operations Management syllabus with regular tests
  • Complete Business Environment & Legal Aspects of Business syllabus with regular tests
  • Complete Business Analytics syllabus with regular tests

यह किसके लिए है

  • MBA students of Semester 2 (AKTU, Lucknow) in Marketing, Finance and Human Resource specialisations
  • MBA / PGDM students of other universities with a similar paper in their syllabus

आपको क्या चाहिए

  • Graduation in any discipline (as required for MBA admission)
  • Management Concepts & Applications (Semester 1) is helpful
Online tests & result Practice and unit tests online; marks and result show in your student login and at the centre. Student login →

सवाल

Which syllabus does the Organizational Behaviour course follow?

The AKTU (Dr. A.P.J. Abdul Kalam Technical University) MBA syllabus for Organizational Behaviour, unit by unit. The centre follows the student's own university syllabus where it differs.

Will previous year university questions be covered?

Yes, each unit ends with practice on the type of short and long questions asked in AKTU end-semester exams, plus MCQ tests.

Are real workplace examples discussed?

Yes, theories are linked to Indian workplace situations through short cases and role plays.

Which syllabus does the Financial Management & Corporate Finance course follow?

The AKTU (Dr. A.P.J. Abdul Kalam Technical University) MBA syllabus for Financial Management & Corporate Finance, unit by unit. The centre follows the student's own university syllabus where it differs.

Are present value tables allowed?

Yes, PV and annuity tables are used in class as in the university exam; calculator use is taught.

Which syllabus is followed?

The AKTU (Dr. A.P.J. Abdul Kalam Technical University, Lucknow) MBA syllabus of Human Resource Management (Semester 2). If your own university's syllabus differs, the centre follows your university syllabus and units.

Is this subject useful for Marketing and Finance students also?

Yes. HRM is a core subject for all MBA specialisations in AKTU; every manager handles hiring, appraisal and team issues.

Are case studies covered?

Yes. Each unit includes short Indian case studies as asked in the AKTU question paper (Section C).

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