Your roadmap · आपका रोडमैप
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Admission & first meetingप्रवेश और पहली मुलाकातEnquire at your nearest NDSS centre, meet the teacher, fix the batch time and get your study material.
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Part 1 of the syllabusपाठ्यक्रम भाग 1Unit-wise coaching with notes and doubt classes.
Unit 1: Introduction to MarketingUnit 2: Consumer Behaviour and STPUnit 3: Product and Pricing
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Part 2 of the syllabusपाठ्यक्रम भाग 2Unit-wise coaching with notes and doubt classes.
Unit 4: DistributionUnit 5: Promotion and Recent Trends
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Unit tests & assignmentsयूनिट टेस्टRegular tests in the university / board pattern.
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Semester 5 exam (university / board)विश्वविद्यालय / बोर्ड परीक्षाPrevious papers and full revision before the exam.
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Online tests & resultऑनलाइन टेस्ट और रिज़ल्टTake the tests online; your marks and result show in your student login and at the centre.
सिलेबस · पाठ्यक्रम
1 subject · 5 chapters · 22 topics
01Unit 1: Introduction to Marketing
4 टॉपिक+
- Meaning, nature and scope of marketing
- Needs, wants and demand
- Production, product, selling, marketing and societal concepts
- Marketing mix: 4Ps and 7Ps
02Unit 2: Consumer Behaviour and STP
4 टॉपिक+
- Consumer buying process
- Factors influencing consumer behaviour
- Market segmentation and its bases
- Targeting and positioning
03Unit 3: Product and Pricing
5 टॉपिक+
- Product levels and classification
- Product life cycle
- Branding, packaging and labelling
- New product development
- Pricing objectives and methods: cost-plus, skimming, penetration
04Unit 4: Distribution
4 टॉपिक+
- Channels of distribution and channel levels
- Wholesalers and retailers
- Choice of channel
- Logistics and physical distribution
05Unit 5: Promotion and Recent Trends
5 टॉपिक+
- Promotion mix: advertising, personal selling, sales promotion, publicity and PR
- AIDA model
- Digital and social media marketing
- Rural marketing
- Green marketing and CRM
About this course
आप यह कर पाएँगे
- Explain marketing concepts, the marketing mix and the 7Ps of services
- Analyse consumer buying behaviour and apply segmentation, targeting and positioning
- Explain product decisions, product life cycle, branding and pricing methods
- Choose suitable distribution channels and intermediaries
- Plan the promotion mix and explain digital, rural and green marketing
यह किसके लिए है
- B.Com students (General stream) of Semester 5 under the UP State Universities NEP 2020 syllabus
- Students interested in sales, marketing and digital marketing careers
आपको क्या चाहिए
- Class 12 pass; Business Organization and Principles of Management are helpful
Online tests & result
Practice and unit tests online; marks and result show in your student login and at the centre.
Student login →
सवाल
Is this subject useful for jobs?
Yes. Marketing concepts are used daily in sales, retail, advertising and digital marketing jobs.
Do you use real examples?
Yes, Indian brands and campaigns are used to explain the product life cycle, pricing and promotion.
Which syllabus does the course follow?
It follows the UP State Universities NEP 2020 common minimum syllabus for B.Com. Where your own university's syllabus differs, the centre teaches as per your university syllabus and papers.
