Your roadmap · आपका रोडमैप
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Admission & first meetingप्रवेश और पहली मुलाकातEnquire at your nearest NDSS centre, meet the teacher, fix the batch time and get your study material.
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Part 1 of the syllabusपाठ्यक्रम भाग 1Unit-wise coaching with notes and doubt classes.
Unit 1: Introduction to Digital MarketingUnit 2: Search Engine MarketingUnit 3: Social Media & Content Marketing
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Part 2 of the syllabusपाठ्यक्रम भाग 2Unit-wise coaching with notes and doubt classes.
Unit 4: E-mail, Mobile & Affiliate MarketingUnit 5: Web Analytics, Metrics & Ethics
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Unit tests & assignmentsयूनिट टेस्टRegular tests in the university / board pattern.
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Semester 4 exam (university / board)विश्वविद्यालय / बोर्ड परीक्षाPrevious papers and full revision before the exam.
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Online tests & resultऑनलाइन टेस्ट और रिज़ल्टTake the tests online; your marks and result show in your student login and at the centre.
Syllabus · पाठ्यक्रम
1 subject · 5 chapters · 23 topics
01Unit 1: Introduction to Digital Marketing
5 topics+
- Concept and evolution of digital marketing
- Traditional vs digital marketing
- Paid, owned and earned media
- Digital consumer and customer journey
- Website as a marketing tool; landing pages
02Unit 2: Search Engine Marketing
5 topics+
- How search engines work
- SEO: keyword research, on-page and off-page SEO
- Pay-per-click advertising: Google Ads
- Quality score and ad rank
- Display and video advertising
03Unit 3: Social Media & Content Marketing
5 topics+
- Social media platforms and their uses
- Social media strategy and content calendar
- Content marketing and inbound marketing
- Influencer marketing
- Online reputation management
04Unit 4: E-mail, Mobile & Affiliate Marketing
4 topics+
- E-mail marketing: lists, campaigns, open and click rates
- Mobile marketing and apps; WhatsApp business
- Affiliate marketing
- Marketing automation
05Unit 5: Web Analytics, Metrics & Ethics
4 topics+
- Web analytics and Google Analytics 4
- Key metrics: CTR, CPC, CPA, conversion rate, bounce rate, ROAS
- A/B testing
- Digital Personal Data Protection Act 2023 and ethical issues
About this course
You will be able to
- Explain the digital marketing landscape and the paid, owned and earned media framework
- Plan basic on-page and off-page search engine optimisation (SEO)
- Plan a search / display advertising campaign and calculate CTR, CPC, conversion rate and ROAS
- Create a social media and content marketing plan for a brand
- Plan e-mail, mobile, affiliate and influencer marketing
- Read web analytics (GA4) reports and follow data privacy rules
Who it is for
- MBA students of Semester 4 (AKTU) - Marketing specialisation
- Students and young professionals who want digital marketing careers or to promote their own business
What you need
- Marketing Management (Semester 1 / 2) completed
- Computer / smartphone with internet
Online tests & result
Practice and unit tests online; marks and result show in your student login and at the centre.
Student login →
Questions
Which syllabus is followed?
The AKTU (Dr. A.P.J. Abdul Kalam Technical University, Lucknow) MBA syllabus of Digital & Social Media Marketing (Semester 4). If your own university's syllabus differs, the centre follows your university syllabus and units.
Will I get hands-on practice?
Yes. You practise keyword research, creating a social media calendar, a sample Google Ads plan and reading a GA4 report.
How will I be tested?
Unit-wise MCQ tests and a final paper at semester level, plus practice on short and long answer questions from previous university papers.
