Your roadmap · आपका रोडमैप
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Admission & first meetingप्रवेश और पहली मुलाकातEnquire at your nearest NDSS centre, meet the teacher, fix the batch time and get your study material.
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Part 1 of the syllabusपाठ्यक्रम भाग 1Unit-wise coaching with notes and doubt classes.
Unit 1: Introduction to Strategic ManagementUnit 2: Environmental & Internal AnalysisUnit 3: Corporate Level Strategies
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Part 2 of the syllabusपाठ्यक्रम भाग 2Unit-wise coaching with notes and doubt classes.
Unit 4: Business & Functional Level StrategiesUnit 5: Strategy Implementation & Control
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Unit tests & assignmentsयूनिट टेस्टRegular tests in the university / board pattern.
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Semester 3 exam (university / board)विश्वविद्यालय / बोर्ड परीक्षाPrevious papers and full revision before the exam.
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Online tests & resultऑनलाइन टेस्ट और रिज़ल्टTake the tests online; your marks and result show in your student login and at the centre.
Syllabus · पाठ्यक्रम
1 subject · 5 chapters · 28 topics
01Unit 1: Introduction to Strategic Management
5 topics+
- Concept of strategy and strategic management
- Strategic management process
- Vision, mission, goals and objectives
- Strategic intent and levels of strategy
- Corporate governance and social responsibility in strategy
02Unit 2: Environmental & Internal Analysis
7 topics+
- External environment: PESTEL
- Industry analysis: Porter's five forces
- Strategic groups and competitor analysis
- Internal analysis: resource-based view, VRIO
- Value chain analysis
- Core competence and competitive advantage
- SWOT and TOWS matrix
03Unit 3: Corporate Level Strategies
6 topics+
- Grand strategies: stability, expansion, retrenchment, combination
- Ansoff product-market matrix
- Integration and diversification
- Mergers, acquisitions, joint ventures and strategic alliances
- Turnaround and divestment
- Portfolio analysis: BCG matrix, GE nine-cell matrix
04Unit 4: Business & Functional Level Strategies
4 topics+
- Porter's generic strategies: cost leadership, differentiation, focus
- Competitive strategies in different industry life-cycle stages
- Blue ocean strategy
- Functional strategies: marketing, finance, HR, operations
05Unit 5: Strategy Implementation & Control
6 topics+
- Structure and strategy
- McKinsey 7S framework
- Leadership, culture and change
- Resource allocation
- Strategic control and evaluation
- Balanced scorecard
About this course
You will be able to
- Explain the strategic management process, vision, mission and objectives
- Analyse the external environment with PESTEL and Porter's five forces
- Analyse internal resources using value chain, VRIO and core competence
- Choose corporate, business and functional level strategies
- Use portfolio tools such as BCG, GE nine-cell and Ansoff matrices
- Explain strategy implementation, McKinsey 7S and the balanced scorecard
- Solve strategy case studies in the AKTU examination pattern
Who it is for
- MBA students of Semester 3 (AKTU) - Finance, Human Resource, Marketing specialisations
- Students preparing for consulting, business development and general management roles
What you need
- Completion of MBA Semester 1 and 2 (management, marketing, finance basics)
- Habit of reading business news for case examples
Online tests & result
Practice and unit tests online; marks and result show in your student login and at the centre.
Student login →
Questions
Which syllabus is followed?
The AKTU (Dr. A.P.J. Abdul Kalam Technical University, Lucknow) MBA syllabus of Strategic Management (Semester 3). If your own university's syllabus differs, the centre follows your university syllabus and units.
How are case studies handled?
Every unit has short Indian company cases (Tata, Reliance, Maruti, Infosys and others) solved in the format expected in the AKTU paper.
How will I be tested?
Unit-wise MCQ tests and a final paper at semester level, plus practice on short and long answer questions from previous university papers.
